Director, User & Market Insights & Strategy

Rust-Oleum; Vernon Hills (IL); On-site; USD 140,000 - 160,000; Full time

Benefits offered by this job

Medical

Dental

Life Insurance

401(k) Plan

Vacation & Holidays

Job summary

Rust-Oleum is seeking a strategic Director of User & Market Insights in Vernon Hills, IL. You will lead the development of insight strategies across product platforms, brands, channels, and customer segments, translating research into actionable strategies for innovation, pricing, and go-to-market decisions.

Collaborate with Product, Marketing, Sales, R&D, Finance, and Executive Leadership to build an insights-driven culture and influence strategic investments.

Qualifications

• Bachelor's degree in Marketing, Business, Consumer Insights, Market Research, Analytics, Psychology, Sociology, Economics, or related field.
• 8+ years of progressive experience in market research, consumer insights, shopper insights, customer analytics, or related disciplines.
• 3+ years of people leadership experience.
• Expertise designing and interpreting both qualitative and quantitative research.
• Experience managing external research agencies and vendor partnerships.
• Strong strategic thinking and business acumen.
• Exceptional presentation and storytelling capabilities.
• Proven ability to influence senior leaders and cross-functional stakeholders.
• Strong analytical skills with the ability to synthesize multiple data sources into actionable business recommendations.

Responsibilities

• Develop and lead the enterprise research agenda aligned with business growth priorities and platform strategies.
• Establish a fact-based understanding of users, shoppers, category dynamics, competitive activity, and emerging trends.
• Lead the identification of critical business questions and knowledge gaps requiring research and analysis.
• Ensure insights activities directly support innovation, brand growth, pricing strategy, commercialization, demand generation, and customer engagement.
• Create a long-term roadmap that prioritizes research investments based on business impact and growth opportunities.

Skills

Strategic leadership

Storytelling

Business acumen

Executive communication

Research interpretation

Education

Bachelor's degree in Marketing, Business, or related field

Job description

Rust-Oleum is seeking a strategic Director of User & Market Insights in Vernon Hills, IL. You will lead the development of insight strategies across product platforms, brands, channels, and customer segments, translating research into actionable strategies for innovation, pricing, and go-to-market decisions.

Collaborate with Product, Marketing, Sales, R&D, Finance, and Executive Leadership to build an insights-driven culture and influence strategic investments.