Affiliate Manager

LeadingResponse; Tampa (FL); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Competitive base salary

Two weeks paid vacation

Fitness reimbursement

Referral bonus program

Health/Dental/Vision/HSA/FSA coverage

401(k) with company match

Paid holidays

Job summary

LeadingResponse in Tampa, FL is seeking an experienced Affiliate Marketing Manager to oversee and grow affiliate lead generation across key verticals such as Legal, Financial, and Healthcare.

You will build partnerships, identify new partners, and collaborate with Sales, Client Services, Analytics, and Growth Marketing to optimize performance, pricing, and compliance.

Qualifications

• 3+ years of experience in affiliate lead generation is required (preferably with experience working in legal and/or financial services verticals).
• Excellent written and verbal communication is required.
• Exceptional proficiency with Microsoft Excel is required.
• Bachelor's degree in marketing, business, mathematics, statistics, finance, accounting or economics or related field is preferred.
• Experience working with large scale vendor accounts is preferred.
• Experience with pricing negotiations.

Responsibilities

• Account Oversight: Manage and grow affiliate lead generation accounts for key consumer-facing verticals, including Legal, Financial, and Healthcare.
• Partnership Development: Build and maintain strong relationships with existing and potential affiliate partners to ensure alignment with company goals and values.
• Growth Strategy: Research, identify, and onboard new affiliate partners that drive value, align with strategic objectives, and expand lead sources.
• Optimization: Analyze affiliate performance data to identify opportunities for improved lead quality, distribution, and pricing efficiency. Adjust affiliate margins, delivery weighting, and pricing strategies to maximize outcomes.
• Collaboration: Partner with cross-functional teams (Sales, Client Services, Analytics, and Growth Marketing) to align affiliate programs with broader company objectives.
• Negotiation: Recommend different cost structures, commission rates, volume commitments and terms
• Process Improvement: Monitor and resolve system issues, troubleshoot lead delivery errors, and ensure seamless lead acceptance.
• Compliance: Ensure compliance adherence across affiliates and campaigns.
• Financial Oversight: Reconcile affiliate expenses, manage payouts, and resolve billing discrepancies. Collaborate with Accounts Payable to maintain accurate financial reporting and partner relationships.
• Data & Reporting: Review lead disputes and process corrections as necessary. Deliver regular performance reports with actionable insights to stakeholders.
• Additional Responsibilities: Support ad hoc projects and initiatives as directed by the Director, Affiliate Marketing

Skills

Affiliate lead generation

Written and verbal communication

Analytical skills

Multi-tasking

Interpersonal skills

Education

Bachelor's degree in Marketing, Business or related field

Tools

Microsoft Excel

Job description

Job Details

Job Location: LeadingResponse Headquarters - Tampa, FL 33634

Position Type: Full Time

LeadingResponse, we help clients in financial services, healthcare, legal, and senior living connect with high-intent consumers through data-driven, omnichannel marketing. Our consumer-facing campaigns reach millions each month through direct mail, live events, digital ads, and more.

What You'll Do

• Account Oversight: Manage and grow affiliate lead generation accounts for key consumer-facing verticals, including Legal, Financial, and Healthcare.
• Partnership Development: Build and maintain strong relationships with existing and potential affiliate partners to ensure alignment with company goals and values.
• Growth Strategy: Research, identify, and onboard new affiliate partners that drive value, align with strategic objectives, and expand lead sources.
• Optimization: Analyze affiliate performance data to identify opportunities for improved lead quality, distribution, and pricing efficiency. Adjust affiliate margins, delivery weighting, and pricing strategies to maximize outcomes.
• Collaboration: Partner with cross-functional teams (Sales, Client Services, Analytics, and Growth Marketing) to align affiliate programs with broader company objectives.
• Negotiation: Recommend different cost structures, commission rates, volume commitments and terms
• Process Improvement: Monitor and resolve system issues, troubleshoot lead delivery errors, and ensure seamless lead acceptance.
• Compliance: Ensure compliance adherence across affiliates and campaigns.
• Financial Oversight: Reconcile affiliate expenses, manage payouts, and resolve billing discrepancies. Collaborate with Accounts Payable to maintain accurate financial reporting and partner relationships.
• Data & Reporting: Review lead disputes and process corrections as necessary. Deliver regular performance reports with actionable insights to stakeholders.
• Additional Responsibilities: Support ad hoc projects and initiatives as directed by the Director, Affiliate Marketing

What we are looking for

• 3+ years of experience in affiliate lead generation is required (preferably with experience working in legal and/or financial services verticals)
• Excellent written and verbal communication is required
• Exceptional proficiency with Microsoft Excel is required
• Bachelor's degree in marketing, business, mathematics, statistics, finance, accounting or economics or related field is preferred
• Experience working with large scale vendor accounts is preferred
• Experience with pricing negotiations
• Strong ability to juggle multiple priorities within a fast-paced environment
• Working knowledge of digital marketing channels and best practices
• Exceptional quantitative and analytical skills, with an in-depth understanding of key metrics including ROI
• Exceptional interpersonal skills

Benefits You'll Receive

• Competitive base salary
• Two weeks paid vacation during the first full year
• Fitness reimbursement
• Referral bonus program
• Health/Dental/Vision/HSA/FSA coverage available 1st of the month following your hire date
• 401(k) with company match
• Paid holidays

For additional information about LeadingResponse, please visit www.leadingresponse.com. Equal Opportunity Employer, Drug free employer and workplace.