Advertising Strategy & Campaign Lead

Spectrum Reach; Dallas (TX); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

Comprehensive pay and benefits package

Job summary

Spectrum Reach seeks an Account Specialist to collaborate with Sales, Operations and clients, ensuring materials and schedules align with objectives for multi-screen campaigns. You’ll translate client goals into strategic recommendations and drive post-campaign performance insights.

Applicants should have 2+ years supporting a Sales team, strong data interpretation skills, and proficiency with advertising research databases.

Qualifications

• Bachelor’s degree is required.
• 2+ years’ experience supporting a Sales team.
• Experience with advertising research databases.
• Ability to create client advertising schedules.
• Strong analytical and communication skills.

Responsibilities

• Creating proposals and strategic recommendations for clients based on client objectives and inventory analysis
• Working cross-departmentally to create solutions for our clients
• Partnering with Account Executives and clients on effectiveness of multi-screen campaigns
• Gathering feedback on the client campaigns
• Provide post-campaign performance recap as well as strategic recommendations for improvement

Skills

Relationship building

Strategic thinking

Multitasking

Attention to detail

MS Office

PowerPoint

Canva

Google Sheets

Advertising metrics

Nielsen

Education

Bachelor’s degree or equivalent work/education experience

Tools

Nielsen

Scarborough

MRI

Kantar

BIA/Kelsey

eMarketer

comScore

FreeWheel

Job description

Spectrum Reach seeks an Account Specialist to collaborate with Sales, Operations and clients, ensuring materials and schedules align with objectives for multi-screen campaigns. You’ll translate client goals into strategic recommendations and drive post-campaign performance insights.

Applicants should have 2+ years supporting a Sales team, strong data interpretation skills, and proficiency with advertising research databases.