Advertising Account Specialist

Spectrum Reach; Charlotte (NC); On-site; USD 50,000 - 70,000; Full time

Job summary

A leading advertising solutions provider is seeking an Advertising Account Specialist in Charlotte, NC. In this role, you'll collaborate with Sales to maximize the effectiveness of multi-screen campaigns, create proposals, and ensure client satisfaction through strategic recommendations. You will also have responsibilities in campaign analysis and feedback management. Ideal candidates will have a Bachelor's degree and at least 2 years of experience supporting a Sales team, along with strong skills in relationship development and attention to detail.

Qualifications

• Ability to develop positive working relationships with Sales Executives and support departments.
• Experience in Advertising sales (preferred).
• 2+ years’ experience working with and supporting a Sales team.

Responsibilities

• Collaborate with Sales to maximize product sales.
• Create proposals and strategic recommendations for clients.
• Work cross-departmentally to devise solutions for clients.
• Gather feedback on client campaigns.
• Provide post-campaign performance recaps.

Skills

Relationship development

Creative problem-solving

Prioritization

Attention to detail

MS Office

Advertising research databases

Campaign schedule creation

Education

Bachelor’s degree or equivalent

Tools

Nielsen

Scarborough

PowerPoint

Excel or Google Sheets

Freewheel

Job description

Advertising Account Specialist – Spectrum Reach

This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future.

Spectrum Reach® provides custom advertising solutions for local, regional, and national clients. Operating in 36 states and 91 markets, we create scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Additional information about Spectrum Reach can be found at https://www.spectrumreach.com.

Summary

The Customer Experience team is built on four integrated pillars: Account Management, Execution, Process Design & Continuous Improvement, Optimization Design, and Implementation & Enablement. As a member of this team, you will balance multiple priorities, collaborate internally, and build relationships with key stakeholders.

Responsibilities

• Collaborate with Sales to ensure they have all materials needed to maximize sales of our multi‑screen product portfolio.
• Create proposals and strategic recommendations for clients based on objectives and inventory analysis.
• Work cross‑departmentally to devise solutions for clients.
• Partner with Account Executives and clients on effectiveness of multi‑screen campaigns.
• Gather feedback on client campaigns.
• Provide post‑campaign performance recap and strategic recommendations for improvement.

Qualifications

• Demonstrated ability to develop positive working relationships with Sales Executives and cross‑functional support departments.
• Demonstrated ability to think strategically and solve problems creatively.
• Ability to adapt quickly to change and prioritize multiple tasks with competing deadlines.
• Attention to detail is an absolute must for this role.
• Experience with computer software including MS Office, PowerPoint, Canva, Excel or Google Sheets.
• Strong knowledge of advertising research databases such as Nielsen, Scarborough, MRI, Kantar, BIA/Kelsey, eMarketer, and comScore.
• Ability to create client advertising schedules and handle multiple projects simultaneously.
• Ability to decipher between client needs.

Education

Bachelor’s degree or equivalent work and/or education experience.

Experience

2+ years’ work experience working with and/or supporting a Sales team.

Preferred Qualifications

• 2+ years of working in Advertising sales.
• Ability to pull and analyze advanced campaign metric reporting utilizing internal and external tools such as Freewheel and other proprietary tools (preferred).

A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.

We are an Equal Opportunity Employer

Spectrum is an Equal Opportunity Employer, including job seekers with disabilities and veterans.