Advertising Sales Executive - TV Advertising Growth

Nexstar Media Group; La Crosse (WI); On-site; USD 55,000 - 85,000; Full time

Job summary

Nexstar Media Group in WI, La Crosse, is seeking an Account Executive III, Sales responsible for generating advertising revenue by targeting agencies and new prospects with compelling television advertising solutions.

The role emphasizes relationship building, strategic revenue growth, and delivering persuasive presentations to clients, with a focus on effective ad placement and collaboration with station teams.

Qualifications

• Bachelor’s degree or equivalent combination of education and work experience.
• Minimum one year of sales experience, preferably in media.
• Valid driver’s license with acceptable driving record.
• Experience achieving long-range objectives and implementing strategies to achieve them.
• Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.

Responsibilities

• Generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.
• Implements strategies to grow revenue and exceed revenue goals.
• Establishes credible relationships with local business community.
• Makes sales calls on existing and prospective clients.
• Maintains assigned accounts and develops new accounts.
• Prepares and delivers sales presentations to clients.
• Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
• Provides clients with information regarding rates for advertising placement in all media.
• Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
• Works with clients and station personnel to develop advertisements.
• Performs other duties as assigned.

Skills

Sales experience

Relationship building

Presentation skills

Proficiency with office equipment

Education

Bachelor’s degree in Marketing, Advertising or Mass Communications, or related field

Tools

Office equipment

Job description

Nexstar Media Group in WI, La Crosse, is seeking an Account Executive III, Sales responsible for generating advertising revenue by targeting agencies and new prospects with compelling television advertising solutions.

The role emphasizes relationship building, strategic revenue growth, and delivering persuasive presentations to clients, with a focus on effective ad placement and collaboration with station teams.