Television Advertising Sales Executive

Nexstar Media Group, Inc.; Memphis (TN); On-site; USD 40,000 - 70,000; Full time

Job summary

Nexstar Media Group, Inc. is seeking a Sales Account Executive to drive advertising revenue by calling on established agencies, prospecting new clients, and demonstrating the value of television advertising.

The role emphasizes building strong relationships within the local business community, delivering compelling presentations, and collaborating with station personnel to craft effective ad schedules and campaigns.

Qualifications

• Bachelor's degree in Marketing, Advertising or Mass Communications, or an equivalent combination of education and work-related experience.
• Minimum one year's experience in sales, preferably in the media field.
• Valid driver's license with an acceptable driving record.
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
• Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.

Responsibilities

• Generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.
• Implements strategies to consistently grow revenue and exceed revenue goals.
• Establishes credible relationships with local business community.
• Makes sales calls on existing and prospective clients.
• Maintains assigned accounts and develops new accounts.
• Prepares and delivers sales presentations to clients.
• Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
• Provides clients with information regarding rates for advertising placement in all media.
• Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
• Works with clients and station personnel to develop advertisements.
• Performs other duties as assigned.

Skills

Sales experience

Advertising sales

Relationship building

Communication skills

Office equipment proficiency

Education

Bachelor's degree in Marketing/Advertising or related field

Job description

Nexstar Media Group, Inc. is seeking a Sales Account Executive to drive advertising revenue by calling on established agencies, prospecting new clients, and demonstrating the value of television advertising.

The role emphasizes building strong relationships within the local business community, delivering compelling presentations, and collaborating with station personnel to craft effective ad schedules and campaigns.