Strategic TV Advertising Sales Executive

Nexstar Media Group; La Crosse (WI); On-site; USD 40,000 - 60,000; Full time

Job summary

Nexstar Media Group is seeking a Sales Account Executive to drive advertising revenue by calling on established agencies and new prospects, and by presenting the advantages of television advertising. The role focuses on growing revenue, maintaining accounts, and building strong ties with the local business community.

The successful candidate will deliver compelling sales presentations, explain rates, and coordinate advertising schedules with clients and station personnel to place ads effectively.

Qualifications

• Bachelor’s degree in Marketing, Advertising or Mass Communications, or equivalent combination of education and work experience.
• Minimum one year’s experience in sales, preferably in media.
• Valid driver’s license with acceptable driving record.
• Experience achieving long-range objectives and implementing strategies to achieve them.
• Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.

Responsibilities

• Generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing clients of TV advertising merits.
• Prepares and delivers sales presentations to clients and explains advertising rates and placements.
• Develops advertising schedules with clients and station personnel responsible for placing ads.
• Maintains assigned accounts and develops new ones; builds credible relationships with the local business community.

Skills

Sales experience

Communication skills

Office equipment proficiency

Education

Bachelor’s degree in Marketing/Advertising or Mass Communications

Job description

Nexstar Media Group is seeking a Sales Account Executive to drive advertising revenue by calling on established agencies and new prospects, and by presenting the advantages of television advertising. The role focuses on growing revenue, maintaining accounts, and building strong ties with the local business community.

The successful candidate will deliver compelling sales presentations, explain rates, and coordinate advertising schedules with clients and station personnel to place ads effectively.