Advertising Ops Lead — Revenue Growth & Optimization

PeopleFinders, LLC; United States; On-site; USD 90,000 - 110,000; Full time

Benefits offered by this job

Flexible PTO

6% 401K match

100% paid employee medical/dental/vis

75% paid dependents medical/dental/vis

Job summary

PeopleFinders, LLC is seeking an Advertising Operations Specialist to drive ad revenue and optimize a high-traffic digital network. You will own the fulfillment of direct-sold, e-commerce, and programmatic campaigns across our publisher portfolio, collaborating with Product, Engineering, Analytics, and Revenue teams.

The role requires 5+ years in Advertising Operations, strong analytics, and experience with Google Ad Manager, SSPs, and Looker or similar tools.

Qualifications

• Experience in programmatic ad ecosystems and ad tech integrations.
• Ability to translate data into actionable revenue insights.
• Proven track record delivering revenue growth with partners.
• Strong collaboration with Product, Engineering, Finance, Analytics, and Leadership.
• Advanced Excel and Google Sheets skills.
• Bachelor's degree in related field.

Responsibilities

• Own fulfillment of direct-sold, e-commerce, and programmatic campaigns across our publisher network.
• Collaborate with Product to optimize ad layouts, placements, lazy loading, refresh strategies, and formats.
• Develop dashboards to monitor advertising performance across the network.
• Analyze metrics including RPM, eCPM, fill rate, CTR, CPC, and revenue per session.
• Run A/B tests to evaluate layouts and monetization opportunities.
• Work with Engineering to implement ad tech integrations and new monetization capabilities.
• Evaluate opportunities with partners, SSPs, exchanges, and monetization platforms.
• Balance revenue optimization with partner satisfaction and efficient processes.
• Create advertising specifications, process docs, and data visualizations for stakeholders.
• Monitor trends in programmatic advertising, privacy, and publisher technologies.
• Present performance metrics and strategic recommendations to leadership.

Skills

Digital publishing

Programmatic advertising

Analytical mindset

Revenue growth

Cross-functional collaboration

Project management

Communication skills

Education

Bachelor's degree

Tools

Google Analytics

Domo

VWO

Optimizely

Looker

Excel

Google Sheets

Job description

PeopleFinders, LLC is seeking an Advertising Operations Specialist to drive ad revenue and optimize a high-traffic digital network. You will own the fulfillment of direct-sold, e-commerce, and programmatic campaigns across our publisher portfolio, collaborating with Product, Engineering, Analytics, and Revenue teams.

The role requires 5+ years in Advertising Operations, strong analytics, and experience with Google Ad Manager, SSPs, and Looker or similar tools.