Ads Manager

Behind the Screens; Northern (KY); Hybrid; USD 48,000 - 72,000; Full time

Job summary

Behind the Screens is seeking a high-performing Ads Manager to help founders scale their reach and revenue through strategic paid advertising. You will set up campaigns, optimize, analyze data, and report results to clients, working with a team to implement funnel, retargeting, and creative coordination.

As part of our fast-paced firm, you will manage multiple client accounts, ensure SOPs are followed, and collaborate with designers and copywriters to maximize ROI while maintaining excellent

Qualifications

• Must have experience building and managing paid ad campaigns across multiple platforms.
• Ability to analyze campaign data and provide actionable recommendations.
• Strong communication to articulate results and next steps to clients.
• Available to work 10–15 hours/week initially, with potential for growth to full-time.
• Legally eligible to work in the United States.

Responsibilities

• Set up and launch campaigns across Meta, Google, YouTube, and TikTok.
• Build audiences, install tracking, and craft ad sets with compelling copy and creative.
• Monitor performance, run tests, adjust targeting, and optimize for ROI.
• Track key metrics and provide clear reports showing trends and next steps.
• Align funnel elements (landing pages, emails, lead magnets) with ad strategy.
• Collaborate with copywriters and designers for ad assets.
• Adhere to SOPs and participate in training as provided.
• Support retargeting, scaling opportunities, and creative coordination.

Skills

Strategic mind

Data-driven

Paid ads expert

Performance optimization

Client facing

Self-starter

SOP compliance

Remote collaboration

Tools

Meta Ads Manager

Google Ads

YouTube Ads

TikTok Ads

Google Analytics

Meta Analytics

Kajabi

Clickfunnels

Showit

Squarespace

Leadpages

ClickUp

Asana

Slack

Zoom

Job description

Are you the bottleneck in your business?

Behind the Screens — a full-service operations firm helping powerhouse founders reclaim their time, scale without burnout, and step fully into their visionary roles — is growing! We’re on the lookout for our next high performing Ads Manager to support our clients.

Ads Manager

As an Ads Manager, you’ll be responsible for helping entrepreneurs scale their reach, generate leads, and increase revenue through strategic paid advertising. We’re talking about campaign setup, optimization, analytics, and everything in between.

Our team is here to manage the backend of their paid marketing so they can show up as the CEO and visionary of their company.

Rest assured you will never be bored – our clients work in a variety of fields and are multi-passionate.

BEHIND THE SCREENS IS LOOKING FOR OUR NEXT ADS MANAGER

You’ll support clients by creating data-driven ad strategies aligned with their goals, whether that’s list growth, lead generation, webinar registration, sales, or brand visibility.

Tasks may include setting up and launching campaigns, building out audiences, installing tracking, creating ad sets, and writing or coordinating ad creative and copy.

You’ll monitor performance, test variations, adjust targeting, refine messaging, and optimize campaigns to improve results and maximize ROI.

You’ll track key metrics, analyze campaign data, and provide clear reports that help clients understand performance, trends, and recommended next steps.

Funnel Support Alignment

You’ll ensure that the full funnel aligns with the client’s ad strategy, reviewing landing pages, lead magnets, email sequences, and conversion paths to support campaign success.

**SOPs and training are provided for all client work.

Retargeting & Scaling

You’ll set up retargeting campaigns, audience segmentation, and identify opportunities to scale what is working while reducing what isn’t.

Creative Coordination

You may collaborate with copywriters, designers, and video editors to produce ad creatives, assets, or variations needed for testing and performance.

• Meta Ads Manager
• Google Ads
• YouTube Ads
• TikTok Ads
• Analytics: Google Analytics, Meta Analytics
• Funnel & Landing Page Builders: Kajabi, Clickfunnels, Showit, Squarespace, Leadpages
• Project Management: ClickUp, Asana
• Communication: Slack, Zoom

Our clients use a variety of platforms for paid advertising, and as their paid ads manager it is important for us to be at least somewhat familiar, if not proficient, in the platforms they use.

• You have a strategic mind and enjoy using data to drive decisions
• You are confident in paid traffic, ad platforms, and performance optimization
• You take initiative and are quick on your feet with an efficient approach to problem-solving
• You are a strong online communicator with exceptional client-facing professionalism
• You are a self-starter and can manage multiple client accounts
• You take direction well and can follow SOPs
• You’re interested in a long‑term employee/employer partnership and are looking for a role you can commit to and grow with
• You’re a stickler for deadlines, accuracy, and attention to detail
• You work exceptionally well independently, but also collaboratively within a team
• You are comfortable analyzing campaign data and making recommendations based on performance
• You are available to work during regular office hours Monday to Friday for 10-15 hours/week to start (with the potential to grow to full-time very quickly)
• You are legally eligible to work in the United States

This could be you if…

Behind the Screens®: Full-service business ops for CEOs who want to love what they do.

BTS is a full-service online business management firm for CEOs who are ready to reclaim their roles as the visionary leader of their business. Led by Tamara Munoz Whilden, our solutions-oriented team is made up of the business experts you want on your side.