Ads Manager (Remote)

Plan Left, LLC; Tennessee; Remote; USD 90,000 - 140,000; Full time

Job summary

Plan Left, LLC is seeking an experienced Ads Manager to oversee paid advertising campaigns for multiple clients. You will take full ownership of campaigns, working independently while collaborating with our marketing team to achieve measurable ROI.

You will manage Google Ads and Meta Ads with budgets of $10K+ monthly, run A/B tests, and stay current on best practices. This remote role requires presence during Central Time hours and strong communication with clients and teammates.

Qualifications

• 5+ years managing paid advertising campaigns (Google/Meta).
• Proven track record managing $10K+ monthly ad budgets.
• Experience with A/B testing and statistical significance.
• Experience directing media creation for digital campaigns.
• Agency experience managing multiple client accounts.
• Google Ads certification (required).
• Meta Blueprint certification preferred.
• Strong analytical skills with GA/GTM.

Responsibilities

• Plan, launch, and optimize paid campaigns across Google Ads, Meta, and other platforms.
• Own campaign performance from strategy to execution.
• Manage multiple client ad accounts with varying budgets.
• Conduct keyword research, audience targeting, and competitive analysis.
• Design and execute multi-faceted A/B tests for copy, creatives, landing pages, and audiences.
• Implement unit testing to validate campaign components before launch.
• Monitor daily performance and optimize based on data.
• Manage ad budgets to maximize ROI for clients.
• Create monthly performance reports and strategic recommendations.
• Communicate results to account managers and participate in client calls.

Skills

5+ years paid advertising

Google Ads certification

Meta Blueprint certification

A/B testing methodologies

Agency experience

Analytical skills

Google Analytics / GTM

Education

Google Ads certification (required)

Tools

Google Analytics

Google Tag Manager

Job description

Summary

Join our digital marketing agency as an Ads Manager to oversee paid advertising campaigns for multiple clients. This role requires full ownership of campaigns, managing them independently while collaborating with our marketing team to achieve measurable ROI.

Deliverables

Campaign Management

• Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and other relevant platforms
• Take full ownership of campaign performance and results from strategy through execution
• Manage multiple client ad accounts simultaneously with varying budgets and objectives
• Conduct keyword research, audience targeting, and competitive analysis
• Design and execute comprehensive A/B testing strategies for ad copy, creatives, landing pages, and audiences to continuously improve performance
• Implement unit testing methodologies to validate campaign components before launch
• Monitor campaign performance daily and make data-driven optimizations
• Manage ad budgets efficiently to maximize ROI for clients

Media Creation & Strategy

• Assist with media creation including ad copy writing, creative briefs, and basic graphic design coordination
• Proactively research and recommend new media opportunities and platforms to expand client reach
• Lead discussions with clients and team about emerging advertising channels and innovative campaign approaches
• Develop advertising strategies aligned with client business goals
• Stay current on platform updates, best practices, and industry trends
• Identify opportunities for campaign expansion and improvement
• Recommend budget adjustments based on performance data
• Collaborate with content and design teams on ad creative needs

Reporting & Communication

• Create clear, actionable monthly performance reports for clients
• Provide strategic recommendations based on campaign data and market insights
• Communicate campaign performance, insights, and recommendations to account managers
• Participate in client calls when needed to discuss strategy and results
• Track and report on key metrics: CPA, ROAS, CTR, conversion rates, etc.
• Available during 9am-5pm Central Time at least 4-6 hours presence for team collaboration

Required Qualifications:

• 5+ years managing paid advertising campaigns (Google Ads, Meta Ads required)
• Proven track record of managing $10K+ monthly ad budgets
• Demonstrated experience with A/B testing methodologies and statistical significance analysis
• Experience assisting with or directing media creation for digital campaigns
• Experience working in an agency environment managing multiple client accounts
• Google Ads certification (required)
• Meta Blueprint certification (preferred)
• Strong analytical skills and proficiency with Google Analytics, Google Tag Manager
• Ability to take full ownership of accounts with minimal supervision
• Excellent written and verbal communication skills
• Self-motivated and able to work independently
• Experience with reporting tools (Google Data Studio, Looker Studio, or similar)

Nice-to-Have Skills:

• LinkedIn Ads experience
• Microsoft Ads (Bing) experience
• Experience with landing page optimization and CRO
• Experience with unit testing frameworks for digital marketing campaigns
• Basic design skills (Canva, Adobe Creative Suite basics)
• Familiarity with CRM systems (particularly lead tracking and attribution)
• E-commerce advertising experience (Shopify, WooCommerce)
• Local service business advertising experience
• Experience with JIRA or project management tools

Work Details:

• Full-time
• Flexible schedule with required presence during Central Time business hours
• Remote position
• Monthly retainer with potential for growth to full-time
• Opportunity to take on additional client accounts as we grow

What We're Looking For:

Someone who can hit the ground running, take full ownership of client advertising campaigns, and free up our team to focus on strategic growth initiatives. You should be comfortable working independently while keeping stakeholders informed of progress and results. We need someone who thinks like an owner - proactively identifying opportunities, recommending new approaches, and driving results without constant oversight.