Adobe CMS Business Analyst (AEM Sites & DAM)

Expleo; Minneapolis (MN); Hybrid; USD 106,000 - 121,000; Full time

Benefits offered by this job

Medical, dental, vision

Tele-health

HSA with company contribution

Life and disability insurance

401k with matching

Paid Time Off

Hybrid work model

Career growth

Collaborative culture

Job summary

Expleo is seeking an Adobe CMS Business Analyst (AEM Sites & DAM) to drive a large enterprise CMS replacement project. The role blends business analysis, requirements gathering, and agile delivery to transform digital experiences.

You will work hybrid from multiple U.S. locations, collaborating with PO, BA, SI, and development teams to define templates, personalization, and search capabilities, ensuring a smooth migration from legacy systems.

Qualifications

• 5 years of Business Analyst experience in Agile/Scrum environments.
• Hands-on expertise with Adobe Experience Manager (AEM Sites) CMS and AEM Assets (DAM).
• Experience gathering requirements for Adobe Target and personalization strategies.
• Strong knowledge of website search functionality (configuration, indexing, filtering, relevancy).
• Proven experience in CMS implementations and website re-platforming (preferably legacy to Adobe).
• Exceptional user story writing skills using "As a / I want / So that" format with strong acceptance criteria.
• Experience working with Jira, Confluence, Figma, MS Teams, and SharePoint.
• Strong stakeholder communication and collaboration skills.
• Experience supporting testing with a UAT/customer-first mindset.

Responsibilities

• Write high-volume, high-quality user stories with clear, actionable acceptance criteria.
• Gather and translate business requirements into functional specifications across CMS, DAM, and integrations.
• Define and refine requirements for templates, components, forms, and authoring workflows.
• Capture personalization requirements using Adobe Target (A/B testing, audience segmentation, optimization).
• Define website search functionality requirements including indexing, relevancy, and filtering.
• Lead requirements gathering for integrations (GA4, Salesforce CRM Chatbot/Live Agent, Medallia, SSO).
• Support content and asset migration efforts including mapping and workflow definition.
• Partner with Product Owner, Scrum Master, Lead BA, and SI to drive Agile delivery.
• Participate actively in sprint ceremonies: planning, stand-ups, refinement, reviews, and retrospectives.
• Perform functional validation and support UAT, ensuring delivered solutions meet customer expectations.

Skills

Adobe AEM (Sites)

Agile/Scrum

User stories

Stakeholder collaboration

Requirements gathering

Education

Bachelor's degree

Agile/Scrum certification

Adobe AEM certifications

Tools

Jira

Confluence

Figma

MS Teams

SharePoint

Job description

Overview

Title: Adobe CMS Business Analyst (AEM Sites & DAM) Location: Hybrid (U.S. - MN, CO, ND, SD, TX, NM, MI)

Are you an experiencedAdobe CMS Business Analyst ready to make a real impact? Trissential is hiring on behalf of our client for a high-visibility CMS Replacement Project, moving from Salesforce CMS to Adobe Experience Manager (AEM) Sites and AEM Assets. This is your opportunity to play a pivotal role in a large-scale, enterprise digital transformation - driving personalization, integrations, and content modernization.

What's in It for You?

• High-Impact Work - Be a core contributor to a major enterprise re-platforming initiative
• Modern Technology Exposure - Work hands-on with Adobe AEM Sites, AEM Assets (DAM), and Adobe Target
• Agile Delivery Environment - Collaborate closely with Product Owners, developers, and system integrators
• Real Influence - Your requirements and user stories will directly shape customer-facing digital experiences
• Supportive Team Culture - Join a fast-paced, collaborative team that values continuous improvement and humor

Your Role & Responsibilities

• Write high-volume, high-quality user stories (hundreds expected) with clear, actionable acceptance criteria
• Gather and translate business requirements into functional specifications across CMS, DAM, and integrations
• Define and refine requirements for templates, components, forms, and authoring workflows
• Capture personalization requirements using Adobe Target (A/B testing, audience segmentation, optimization)
• Define website search functionality requirements including indexing, relevancy, and filtering
• Lead requirements gathering for integrations (GA4, Salesforce CRM Chatbot/Live Agent, Medallia, SSO)
• Support content and asset migration efforts including mapping and workflow definition
• Partner with Product Owner, Scrum Master, Lead BA, and SI to drive Agile delivery
• Participate actively in sprint ceremonies: planning, stand-ups, refinement, reviews, and retrospectives
• Perform functional validation and support UAT, ensuring delivered solutions meet customer expectations
• Act as a quality advocate for overall user experience and solution delivery

Skills & Experience You Should Possess

• 5 years of Business Analyst experience in Agile/Scrum environments
• Hands-on expertise with Adobe Experience Manager (AEM Sites) CMS and AEM Assets (DAM)
• Experience gathering requirements for Adobe Target and personalization strategies
• Strong knowledge of website search functionality (configuration, indexing, filtering, relevancy)
• Proven experience in CMS implementations and website re-platforming (preferably legacy to Adobe)
• Exceptional user story writing skills using "As a / I want / So that" format with strong acceptance criteria
• Experience working with Jira, Confluence, Figma (for review), MS Teams, and SharePoint
• Ability to balance business needs with technical feasibility
• Strong stakeholder communication and collaboration skills
• Experience supporting testing with a UAT/customer-first mindset

Bonus Points If You Have

• Familiarity with Adobe Analytics and Adobe Launch/Tags
• Experience with Salesforce-to-Adobe or similar CMS migration projects
• Background in utilities, regulated industries, or large enterprise environments
• Exposure to complex CMS/DAM integrations and personalization ecosystems
• Proven experience delivering enterprise-wide initiatives within large, complex, highly matrixed organizations, with the ability to navigate governance, compliance, and cross-functional stakeholder environments while driving successful outcomes across high-volume, multi-system landscapes that impact broad user populations at scale

Education & Certifications You Need

• Bachelor's degree in Business, IT, Computer Science, or related field
• Agile/Scrum certification (preferred but not required)
• Adobe AEM-related certifications (advantageous)

What We Offer

At Trissential, we value expertise, collaboration, and innovation. By joining our client's team, you'll work on impactful projects that shape digital customer experiences at scale.

• Competitive Compensation - $77-$88 per hour. Final compensation is determined based on skill alignment, years of experience, and fair, market-based rates by geography.
• Comprehensive Benefits for you and your dependents - Medical, dental, vision, free tele-health, HSA with company contribution, life and disability insurance, and 401k with matching
• Paid Time Off - Offers paid time away from work
• Hybrid Work Model - Flexibility with 2-3 days onsite preferred
• Career Growth - Exposure to enterprise-scale Adobe implementations and transformation programs
• Collaborative Culture - Work with a high-performing yet down-to-earth team

This role is only open to candidates authorized to work in the United States.