Senior Adobe AEM Business Analyst - Hybrid

Expleo; Minneapolis (MN); Hybrid; USD 106,000 - 121,000; Full time

Benefits offered by this job

Medical, dental, vision

Tele-health

HSA with company contribution

Life and disability insurance

401k with matching

Paid Time Off

Hybrid work model

Career growth

Collaborative culture

Job summary

Expleo is seeking an Adobe CMS Business Analyst (AEM Sites & DAM) to drive a large enterprise CMS replacement project. The role blends business analysis, requirements gathering, and agile delivery to transform digital experiences.

You will work hybrid from multiple U.S. locations, collaborating with PO, BA, SI, and development teams to define templates, personalization, and search capabilities, ensuring a smooth migration from legacy systems.

Qualifications

• 5 years of Business Analyst experience in Agile/Scrum environments.
• Hands-on expertise with Adobe Experience Manager (AEM Sites) CMS and AEM Assets (DAM).
• Experience gathering requirements for Adobe Target and personalization strategies.
• Strong knowledge of website search functionality (configuration, indexing, filtering, relevancy).
• Proven experience in CMS implementations and website re-platforming (preferably legacy to Adobe).
• Exceptional user story writing skills using "As a / I want / So that" format with strong acceptance criteria.
• Experience working with Jira, Confluence, Figma, MS Teams, and SharePoint.
• Strong stakeholder communication and collaboration skills.
• Experience supporting testing with a UAT/customer-first mindset.

Responsibilities

• Write high-volume, high-quality user stories with clear, actionable acceptance criteria.
• Gather and translate business requirements into functional specifications across CMS, DAM, and integrations.
• Define and refine requirements for templates, components, forms, and authoring workflows.
• Capture personalization requirements using Adobe Target (A/B testing, audience segmentation, optimization).
• Define website search functionality requirements including indexing, relevancy, and filtering.
• Lead requirements gathering for integrations (GA4, Salesforce CRM Chatbot/Live Agent, Medallia, SSO).
• Support content and asset migration efforts including mapping and workflow definition.
• Partner with Product Owner, Scrum Master, Lead BA, and SI to drive Agile delivery.
• Participate actively in sprint ceremonies: planning, stand-ups, refinement, reviews, and retrospectives.
• Perform functional validation and support UAT, ensuring delivered solutions meet customer expectations.

Skills

Adobe AEM (Sites)

Agile/Scrum

User stories

Stakeholder collaboration

Requirements gathering

Education

Bachelor's degree

Agile/Scrum certification

Adobe AEM certifications

Tools

Jira

Confluence

Figma

MS Teams

SharePoint

Job description

Expleo is seeking an Adobe CMS Business Analyst (AEM Sites & DAM) to drive a large enterprise CMS replacement project. The role blends business analysis, requirements gathering, and agile delivery to transform digital experiences.

You will work hybrid from multiple U.S. locations, collaborating with PO, BA, SI, and development teams to define templates, personalization, and search capabilities, ensuring a smooth migration from legacy systems.