Senior Digital Analytics

idexcel; Charlotte (NC); On-site; USD 75,000 - 100,000; Full time

Job summary

A leading staffing and IT services organization in Charlotte, NC is seeking a Senior Digital Analytics professional for a 1+ year contract. The role involves consulting on web analytics implementation, supporting A/B testing, and developing tracking strategies. Candidates should have a minimum of 5 years' web development experience, expertise in Adobe Analytics, and strong English communication skills. This position focuses on stakeholder consultation and analytic tool training, offering a collaborative work environment.

Qualifications

• Minimum 5 years' experience with web development.
• Minimum 2 years' professional experience implementing web analytics tools such as Adobe Analytics.
• Strong understanding of HTML and web protocols.
• Minimum two years' experience with Ensighten Tag Management Solution.
• Comfortable presenting findings and providing training on analytics tool usage.

Responsibilities

• Consult with stakeholders on web analytics implementation.
• Support analytics needs including A/B and multivariate testing tools.
• Evaluate business goals and develop tagging strategies.
• Assist with implementation of third-party pixels.
• Conduct platform training for stakeholders and the project team.
• Leverage APIs to develop custom dashboards.

Skills

Web development experience

Adobe Analytics

HTML and web protocols

Ensighten Tag Management Solution

Strong English communication skills

Tools

Adobe Marketing Cloud

Google APIs

SQL

Job description

Idexcel is a global staffing and IT services organization, with a mission to bring great people and great organizations together. Our diverse client base represents a wide range of industries, including technology, telecom, insurance, healthcare, manufacturing, banking & financial services, food & commodities trading and federal organizations. Our teams of experienced recruiters directly work with client companies seeking exceptional people to help with their business initiatives.

Idexcel, Inc. is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, disability, military status, national origin or any other characteristic protected under federal, state, or applicable local law.

Job Description

Job Title: Senior Digital Analytics

Duration: 1+ Year contract

Location : Charlotte, NC

Responsibilities

• Consult with stakeholders on projects requiring web analytics implementation of Adobe Marketing Cloud tags among others, implementation, platform and process remediation, and reporting and dashboard development.
• Support the above analytics needs of stakeholders including but not limited to assistance with the implementation of A/B and multivariate testing tools deployed with the help of Ensighten TMS.
• Evaluate business goals and objectives from multiple business teams and develop tracking/tagging strategies to allow individuals and teams to measure success
• Assist with implementation of third party pixels for marketing campaigns
• Conduct platform training and knowledge sharing in web analytics for stakeholders and the project team
• Leverage various platform API’s to develop custom dashboards and other applications that provide increased value and ROI
• Minimum 5 years’ experience with web development
• Minimum 2 years professional experience implementing web analytics tools such as Adobe Analytics
• Strong understanding of HTML and web protocols
• Minimum two years’ experience with Ensighten Tag Management Solution
• Comfortable presenting findings and providing training on analytics tool usage
• Strong English communication skills (written and verbal)

Preferred

• Experience with iOS and Android app development
• Experience using Google or Adobe API’s to insert and extract data
• Experience with SQL-based queries (PHP, MySQL or other), flat-file handling through programmatic code, and ETL tools

Qualifications

Additional Information

All your information will be kept confidential according to EEO guidelines.