Admissions/Marketing Director

The Lodge at Sandhills Carolina; Southern Pines (NC); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Health insurance

401K with employer match

Paid time off

8 paid holidays

Tuition reimbursement programs

Uniforms provided

Flexible work schedule

Career growth and training

Job summary

The Lodge at Sandhills Carolina in Pinehurst, NC, seeks an Admissions & Marketing Director to lead outreach to hospitals and referral sources, guiding residents and families through admissions.

You will drive marketing initiatives, promote the facility, maintain occupancy data, and ensure compliance with state and federal regulations while fostering a compassionate environment for residents.

Qualifications

• Experience in senior care marketing or admissions preferred.
• Ability to grow business through community relationships with medical facilities.
• Strong customer service orientation and effective communication skills.

Responsibilities

• Develop relationships with discharge planners, physician practices, and home health agencies to market the facility.
• Respond to inquiries from hospitals, families, and referral sources.
• Serve as liaison with residents and families on admissions and services.

Skills

Marketing & sales

Relationship building

Communication

Customer service

Job description

Be a part of something new at The Lodge at Sandhills Carolina! Our brand-new, state-of-the-art facility in Pinehurst, North Carolina (NC), was thoughtfully designed to redefine care through exceptional hospitality, innovative services, and a welcoming environment for both residents and team members. We are currently seeking an Admissions & Marketing Director to join our dedicated team of healthcare professionals.

Benefits

• Competitive Pay, commensurate with experience
• Regular Employee Appreciation Events to include refreshments and gifts
• Fun and supportive work environment that encourages teamwork and collaboration
• Initial uniforms provided
• Flexible Work Schedule
• Career Growth and Training Opportunities
• Paid Time Off and 8 Paid Holidays
• New health insurance plans to include a prescription plan, FSA, and HSA plans
• Dental and Vision insurance
• 401K with employer match
• Tuition Reimbursement Programs

Responsibilities

• Participate in marketing the facility to local hospitals by developing working relationships with discharge planners, physician practices, and home health agencies.
• Proactively reach out to and respond to inquiries from hospital discharge planners, families, and other referral sources
• Serve as the initial liaison with residents and families on facility services.
• Assist in promoting employee engagement and recruiting.
• Speak with residents’ representatives to obtain necessary personal and financial data to determine eligibility for admission.
• Conduct tours of the skilled nursing facility/rehab area. Maintain a model room and update marketing materials for facility social media and various advertisements.
• Assign accommodations for new admissions related to nursing care needs, resident/family preferences, availability of space, and other information.
• Ensure all admissions paperwork is completed thoroughly, accurately, and timely.
• Maintain records of admissions and discharges and compile occupancy census data.
• Participate in meetings to alert appropriate staff members of projected admissions, room changes, and discharges.
• Maintain knowledge of Medicare & Medicaid regulations to ensure services are compliant with professional boarding standards, state, and federal regulatory requirements.

Qualifications

• Skilled Nursing Facility/Long Term Care experience is preferred.
• Ability to grow business in the community through relationships with medical facilities, physicians, hospitals, and other medical groups.
• Possess the ability to deal tactfully with personnel, residents, visitors, and the public.
• The ideal candidate should have a passion for working with seniors, outstanding customer service skills, and marketing and sales experience.

At SanStone Health & Rehabilitation, we offer employment opportunities in NC that are filled with purpose. We are an organization that is dedicated to making a difference in our industry and caring as passionately for our employees as we do our residents.