Admissions and Marketing Specialist

Ocala Health And Rehabilitation Center; Ocala (FL); On-site; USD 42,000 - 60,000; Full time

Benefits offered by this job

Monthly performance incentives

Job summary

Ocala Health And Rehabilitation Center is seeking an Admissions and Marketing Specialist to drive census growth by building referral networks and guiding families through the admission process. You will partner with facility leadership to develop measurable marketing plans and ensure a smooth resident admission experience.

The role requires strong customer service, communication, and public relations skills, with travel within a 60-mile radius to engage with local discharge planners, physicians,

Qualifications

• Two years of healthcare admissions experience preferred.
• Degree in marketing, healthcare, or related field required; four-year degree preferred.
• Ability to travel within a 60-mile radius of the facility.
• Excellent customer service and communication skills.
• Strong presentation and public speaking abilities.
• Ability to build and maintain professional referral relationships.
• Self-motivated with the ability to work independently toward established goals.
• Must be at least 21 years of age.

Responsibilities

• Develop and implement an effective, measurable marketing plan in partnership with facility leadership.
• Build and maintain relationships with discharge planners, case managers, physicians, hospitals, and other referral sources.
• Serve as a liaison between the facility, the Care Transition Coordinator, and the referral community.
• Monitor daily census results and adjust marketing strategies based on facility needs and goals.
• Manage the referral review and approval process in accordance with company guidelines and protocols.
• Coordinate the admission process from initial referral through the resident’s arrival.
• Communicate with prospective residents and families, answer questions, and provide guidance throughout the admission process.
• Assist residents and families with admission paperwork and administrative questions.
• Collaborate with facility leadership and clinical staff to support census and marketing goals.
• Represent the facility professionally within the local healthcare and business community.

Skills

Healthcare admissions experience

Customer service

Public relations

Communication

Presentation/public speaking

Referral relationship building

Self-motivated

Travel within 60 miles

Education

Two-year degree in marketing/healthcare

Four-year degree preferred

Job description

Admissions and Marketing Specialist

Do you have a passion for using your sales and marketing skills to help others? Have you worked with older adults and their families to connect them with the care and support they need?

If so, we would love to speak with you about joining our team as an Admissions and Marketing Specialist.

This position is responsible for supporting facility census goals by developing referral relationships, creating measurable marketing strategies, and coordinating a smooth admission experience for residents and their families. The Admissions and Marketing Specialist serves as a liaison between the facility, the Care Transition Coordinator, referral partners, prospective residents, and their families.

Key Responsibilities

• Develop and implement an effective, measurable marketing plan in partnership with facility leadership
• Build and maintain relationships with discharge planners, case managers, physicians, hospitals, and other referral sources
• Serve as a liaison between the facility, the Care Transition Coordinator, and the referral community
• Monitor daily census results and adjust marketing strategies based on facility needs and goals
• Manage the referral review and approval process in accordance with company guidelines and protocols
• Coordinate the admission process from initial referral through the resident’s arrival
• Communicate with prospective residents and families, answer questions, and provide guidance throughout the admission process
• Assist residents and families with admission paperwork and administrative questions
• Collaborate with facility leadership and clinical staff to support census and marketing goals
• Represent the facility professionally within the local healthcare and business community

Qualifications

• Two years of successful healthcare admissions experience is preferred
• A two-year degree in marketing, healthcare, or a related field is required; a four-year degree is preferred
• Ability to anticipate and respond to the needs of discharge planners, case managers, physicians, referral partners, residents, families, and facility staff
• Exceptional customer service, communication, and public relations skills
• Strong presentation and public-speaking abilities
• Ability to build and maintain professional referral relationships
• Self-motivated with the ability to work independently toward established goals
• Ability to travel within a 60-mile radius of the facility
• Must be at least 21 years of age

Compensation and Benefits

This position offers a competitive compensation package, including monthly performance incentives based on established goals, along with benefits for eligible employees and their families.

We are an equal opportunity employer and value diversity in the workplace.

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