Admissions Director

Primrose School of Bent Trail; Dallas (TX); On-site; USD 50,000 - 75,000; Full time

Benefits offered by this job

Free uniforms

Health insurance

Advancement opportunities

Paid time off

Training & development

Performance bonus

Company events

Employee discounts

Free food & snacks

Job summary

Primrose School of Bent Trail in Dallas, TX is seeking an Admissions Director to lead enrollment growth. You’ll be the first impression to families, conduct engaging tours, and convert inquiries into enrollments. This full-time role requires relationship-building, a goal-driven sales mindset, and strong communication.

You’ll collaborate with school leadership and support community outreach. We offer competitive salary, health benefits, PTO, and opportunities for advancement in a warm,

Qualifications

• Must be able to build genuine relationships with families.
• Ability to drive enrollment and maintain occupancy.
• Strong communication and follow-up skills.

Responsibilities

• Drive school enrollment and maintain occupancy.
• Respond quickly to family inquiries and conduct engaging tours.
• Convert inquiries and tours into enrollments and manage pipeline.

Skills

Relationship building

Enrollment growth

Sales-minded

Excellent communication

Job description

Benefits:

• Free uniforms
• Health insurance
• Opportunity for advancement
• Paid time off
• Training & development
• Bonus based on performance
• Company parties
• Employee discounts
• Free food & snacks

Calling All Relationship Builders & Enrollment Superstars!

Are you outgoing, organized, goal-driven, and passionate about connecting with families?

Do you love meeting new people, building relationships, giving engaging school tours, and helping families make one of the most important decisions for their child?

We’re looking for an enthusiastic Admissions Director to join our leadership team and help grow our school!

Position: Admissions Director

As our Admissions Director, you will be the first impression and welcoming face of our school for prospective families.

Your primary focus will be driving enrollment by building strong relationships with families from their very first inquiry through touring, enrollment, and their transition into our school community.

This position is perfect for someone who combines a passion for children and families with a sales-minded, results-driven approach to enrollment.

What You’ll Love:

• Competitive salary and benefits
• FREE childcare
• Health and dental insurance
• Paid time off
• Supportive and engaged school leadership
• Caring and involved franchise owners
• Professional growth opportunities
• A warm, positive workplace culture
• The opportunity to make a direct impact on the growth and success of the school

Your Impact Will Include:

• Driving school enrollment and maintaining strong occupancy
• Responding quickly and professionally to new family inquiries
• Building genuine relationships with prospective and current families
• Conducting engaging, personalized school tours
• Following up consistently with leads and prospective families
• Converting inquiries and tours into enrollments
• Maintaining an organized admissions pipeline and tracking enrollment activity
• Understanding classroom availability, upcoming openings, and waitlists
• Communicating the value of our Balanced Learning® curriculum and school programs
• Partnering with the leadership team to identify enrollment opportunities
• Supporting community outreach, marketing initiatives, and school events
• Creating an exceptional experience from a family’s first phone call through their child’s first day

We’re Looking for Someone Who Is:

• Energetic and outgoing
• Warm, professional, and confident
• Comfortable with sales goals and enrollment expectations
• Excellent at building relationships
• Highly organized and consistent with follow-up
• A strong communicator
• Motivated by goals and results
• Passionate about providing exceptional customer service

Success Looks Like:

More inquiries. More tours. More enrollments. Stronger family relationships.

Our Admissions Director understands that families aren't simply choosing childcare—they're choosing a school community they can trust with their child.

Salary Range:

Based on experience

Shift Schedule:

Full-Time

Ready to Grow With Us?

If you’re a relationship builder who loves working with families and gets excited about turning conversations into tours and tours into enrollments, we want to meet you!