Admissions Director

Long Term Care Facility; Collingdale (Delaware County); On-site; USD 60,000 - 100,000; Full time

Job summary

Long Term Care Facility in Collingdale, PA seeks an experienced Admissions Director to drive census and referral goals. You will oversee the admissions process, coordinate with the facility's marketing team, and lead daily meetings to optimize conversions from referrals.

You will build strong relationships with hospitals and care providers, verify admissions details, and guide families through tours and financial discussions to ensure a smooth transition for residents.

Qualifications

• 2–3 years of admissions management experience in LTC, subacute rehab, or healthcare.
• Proven ability to develop referrals from hospitals, physicians, case managers and other partners.
• Strong organizational skills with attention to detail, documentation and follow-up.
• Excellent telephone communication and ability to manage referral calls efficiently.
• Experience working with residents, families, referral sources and healthcare professionals.
• Strong interpersonal and relationship-building skills for tours and communicating value of services.
• Inside or outside sales experience preferred.
• Proficient with computers and CRM marketing/relationship systems.
• Knowledge of Medicare/Medicaid guidelines and healthcare reimbursement.
• Ability to work in a fast-paced, census-driven environment and meet goals.

Responsibilities

• Report directly to the Facility Administrator.
• Achieve admission and referral goals through the marketing action plan.
• Meet or exceed census and payer-mix goals.
• Obtain and review referral information for admission committee approval.
• Ensure financial verification is accurate before admission.
• Secure family commitments to tour the facility.
• Conduct tours and address questions with clinical staff.
• Coach staff on admissions process compliance.
• Manage admission paperwork and ensure a smooth transition for residents.
• Communicate financial arrangements and responsibilities.
• Lead daily admissions meetings to review referrals and strategies.
• Follow up on referrals to maximize conversions.
• Notify Marketing Director of issues with referrals or processes.
• Develop and maintain relationships with hospitals, physicians, case managers and local providers.
• Participate in community outreach to strengthen referral network.

Skills

Admissions management

Referral development

Customer service

Organizational skills

Telephone communication

CRM systems

Medicare/Medicaid knowledge

Sales experience

Tools

CRM systems

Job description

Admissions Director – Long Term Care Facility

A Long-Term Care in Collingdale, PA, is seeking an experienced, census-driven Admissions Director to join our team. We believe that by building an empowered team, we can provide an exceptional level of care to the residents who depend on us.

Main Objective

The Admissions Director is responsible for supporting the facility's census and referral goals by facilitating the admissions process and participating in and monitoring the center's overall marketing and business development initiatives.

Responsibilities & Duties

• Report directly to the Facility Administrator.

• Achieve targeted admission and referral goals through the execution of the center's marketing action plan.

• Meet or exceed budgeted census and payer-mix goals.

• Obtain and review referral information from telephone and walk-in inquiries, including all clinical and financial information required for admission committee approval.

• Ensure financial verification is accurate and complete before admission to help reduce accounts receivable issues.

• Obtain family commitment to tour the facility for all viable referrals.

• Conduct professional facility tours and collaborate with clinical staff to address questions and encourage admission decisions.

• Direct, educate, and coach facility staff on compliance with the admissions process.

• Manage the admission process, including reviewing and explaining admission policies to residents and their families.

• Ensure all admission paperwork is complete and that residents experience a smooth transition into the facility.

• Clearly communicate financial arrangements and resident/family financial responsibilities.

• Chair daily admissions meetings with facility personnel to review referrals, pending admissions, follow-ups, and strategies for converting referrals into admissions.

• Follow up promptly on all referrals to maximize conversion rates.

• Communicate upcoming discharges to the admissions committee and appropriate facility personnel.

• Notify the Marketing Director of any issues involving referral sources or the referral process.

• Develop and maintain strong relationships with external referral sources, including hospitals, physicians' offices, case managers, assisted living and independent living communities, and other local healthcare providers.

• Participate in community outreach and marketing initiatives to strengthen the facility's referral network.

Qualifications

• 2–3 years of experience managing admissions in a LTC facility, subacute rehabilitation center, or other healthcare setting.

• Demonstrated success developing referrals from healthcare target markets, including hospitals, physicians, case managers, and other referral partners.

• Strong organizational skills with exceptional attention to detail, documentation, and follow-up.

• Excellent professional telephone communication skills with the ability to effectively and efficiently manage referral calls.

• Experience working directly with residents, families, referral sources, and healthcare professionals.

• Strong interpersonal and relationship-building skills with the ability to conduct facility tours and effectively communicate the value of the facility's services.

• Inside or outside sales experience preferred.

• Proficiency with computers and marketing or customer relationship management systems.

• Knowledge of Medicare and Medicaid guidelines and healthcare reimbursement processes.

• Ability to work in a fast-paced, census-driven environment while meeting admission and referral goals.