Admissions Coordinator/Sales and Marketing

SNF/Rehabilitation Center; Atlanta (GA); On-site; USD 55,000 - 75,000; Full time

Job summary

SNF/Rehabilitation Center in Atlanta, GA is seeking an Admissions Coordinator / Sales and Marketing specialist to support inquiry handling, tours, and assessments. The role drives admissions through targeted outreach and effective facility marketing programs.

Responsibilities include screening prospective residents, coordinating admissions with staff, and maintaining relationships with referral sources to ensure a smooth and efficient admission process for both acute and community settings.

Qualifications

• Bachelor’s Degree in Business/Communications or related field.
• Two years of sales/marketing experience.
• Strong organization and attention to detail.
• Excellent communication skills.
• Genuine caring for elderly and disabled residents.
• Comply with Residents’ Rights and Facility Policies.

Responsibilities

• Respond to inquiry calls, schedule facility tours, and manage admissions screenings.
• Promote the facility and its services to referring agencies and community contacts.
• Maintain bed availability, inquiry logs, and admissions documentation.
• Develop and implement sales and marketing programs to sustain census.
• Coordinate with Administrators and Nursing/Business Office for admissions.

Skills

Sales/Marketing experience

Communication skills

Organized

Caring for elderly

Education

Bachelor’s Degree in Business/Communications or related field

Job description

Admissions Coordinator/Sales and Marketing

SNF/Rehabilitation Center

Atlanta, GA

Employment: Full-Time Shift: 1st Shift

General Purpose:

Assist the facility’s inquiry and admission process and provide customers with facility-relatedinformation via facility tours, personal visits/assessments, conversations, and follow-up. Coordinate and implement effective facility sales and marketing programs. Screens prospectiveresidents on both the acute and community setting. Performs on-site clinical and financialassessments to determine appropriateness of admission. Works with residents/families on thefront end of the admission process to ensure an efficient admission process.

Essential Job Functions:

The Admissions Coordinator / Sales and Marketing personnel is responsible for maintainingfacility’s high census level. While this individual cannot market nor fill the building themselves, theymust be able to provide public relations/special events, marketing and admissions screenings forthe facility.

This facility expects their employees to promote an atmosphere of teamwork with other employeesand hospitality and comfort for its residents. Therefore, the following list of duties is not all - inclusive:

• Respond to inquiry calls from hospital discharge planners, families, and other referral sources. Conduct facility tours. Manage the admission process by maintaining updated bedavailability and facility services information at all times. Manage the inquiry processprofessionally, timely and with appropriate follow-up. * Effectively manage occupancylevels and census/premium mix enhancement.
• Makes sales calls outside the facility to medical, insurance, legal, and financialprofessionals, senior organizations, appropriate special interest groups, hospital dischargeplanners and other community contacts.
• Develop and maintain relationships to advise referral sources of bed availability and newproducts and services, and efficiently meet the daily needs of the community at large.
• Promote the facility and its services to referring agencies. Maintain the current database ofexisting and potential referral sources.
• Visit all referral sources periodically.
• Alert appropriate department supervisors and building staff of projected changes, i.e.admissions, bed changes, and discharges, by chairing daily admission meeting to discussforthcoming changes. Utilize bed management principles.
• Maintain a close working relationship with the Administrator, Director of Nursing and theBusiness Office Manager to assure appropriate and efficient decisions about prospectiveadmissions. Recommend admission decisions to facility management. When admissionsdeterminations are made, communicate with nursing and housekeeping about appropriateroom and bed selection.
• Obtain appropriate admission papers and signatures from residents or responsible partiesprior to admission. Communicate special needs of new admits to staff to facilitate asmooth transition.
• Maintain a waiting list in compliance with state and federal guidelines.
• Maintain a working knowledge of Federal and State regulations and reimbursement(Managed Care, Medicare, and Medicaid). Provide assistance with new employeeorientations on these topics and the admission process. Maintain a strong workingknowledge of managed care referral process.
• Monitor inquiry, admission, and census trends. Prepare an inquiry log and other reports asrequired. Monitor all active and inactive inquiries.
• Monitor and evaluate customer satisfaction. Audiences might include new admissions,post-discharges, current residents and families, community sources and inquiries that wereunable to admit. Share results with the management team and others as appropriate todevelop action plans as needed.
• Develop and implement special events and presentations targeted at communityeducation, establishing, and maintaining status for the facility as the expert on skillednursing, specialty programs, and rehabilitation care in the community.
• Attend in-service education programs in order to meet facility educational requirements.
• Be familiar with Standard Precautions, Exposure Control Plan, Fire Drill and EvacuationProcedures and know how to use the information.
• Maintain confidentiality of resident and facility records/information.
• Protect residents from neglect, mistreatment, and abuse.
• Protect the personal property of the residents of the facility.
• Others as directed by the supervisor or administrator.

Minimum Qualifications:

• Bachelor’s Degree in Business/Communications or related field preferred.
• Two (2) years equivalent experience in a sales/marketing position
• Organized and detailed in work performance.
• Good communication skills with excellent self-discipline and patience.
• Genuine caring for and interest in elderly and disabled people in a nursing facility.
• Comply with the Residents’Rights and Facility Policies and Procedures.
• Perform work tasks within the physical demand requirements as outlined below.
• Perform Essential Duties as outlined abov