Admissions Coordinator

Care Initiatives; Waterloo (IA); On-site; USD 45,000 - 60,000; Full time

Benefits offered by this job

Competitive compensation

Comprehensive benefits

Referral bonus program

Tuition reimbursement

Digital wallet access

Job summary

Care Initiatives seeks an Admissions Coordinator to drive census growth and optimize payer mix by building strong referral relationships and managing the admissions process end-to-end. You will coordinate with discharge planners, central intake, and business office to secure timely, compliant placements.

The role blends outside sales, account management, and admissions operations to deliver high-quality intake experiences for residents and families. Prior healthcare exposure is helpful.

Qualifications

• Associate or bachelor’s degree in healthcare, business, marketing, or related field preferred.
• 2+ years in post-acute admissions, healthcare sales, or discharge planning is a plus.
• Experience with referral management systems and Microsoft 365 is beneficial.

Responsibilities

• Develop market coverage with hospitals, SNFs, and other care providers.
• Manage admissions pipeline end-to-end and ensure timely placements.
• Collaborate with care teams to verify insurance benefits and authorizations.
• Maintain and analyze referral source plans and achieve targets.
• Navigate HIPAA compliance, patient privacy, and regulatory standards.
• Present capabilities and admit criteria to planners and teams.

Skills

CRM proficiency

Account management

Healthcare sales

Sales outreach

Education

Bachelor’s degree or equivalent in healthcare/business

Tools

CRM software

Microsoft 365

Job description

Admissions Coordinator

Make a Difference Every Day – Join Care Initiatives as a vital part of our admissions team!

The Admissions Coordinator drives census growth and payer mix optimization by building strong relationships with referral sources, managing the admissions pipeline end-to-end, and delivering an exceptional intake experience for residents and families. This role blends outside sales, account management, and admissions operations to ensure timely, clinically appropriate placements and high satisfaction.

What You’ll Do & Key Responsibilities:

• Develop and execute weekly market coverage to hospitals, other SNF’s as appropriate, assisted living, home health, hospice, physician practices, and care managers.
• Maintain account plans for priority sources; identify decision makers, typical clinical needs, and barriers; set SMART goals per account.
• Present clinical capabilities, bed availability, and admit criteria; conduct in-service education and case reviews with discharge planners.
• Manage the CRM (or referral log): log activities, track stages, update probabilities, and report pipeline metrics weekly.
• Partner with central intake to verify insurance/benefits and accelerate authorizations for Medicare Advantage and commercial plans.
• Analyze trends (conversion rate, time-to-admit, payer mix) and adjust outreach/messaging to hit monthly and quarterly targets.
• Triage new referrals; ensure complete clinical files; coordinate assessments with nursing/therapy; confirm room readiness.
• Obtain orders and required signatures; collaborate with central intake to expedite transportation
• Guide residents/families through benefits, paperwork, expectations, and financial discussions in coordination with the business office.
• Facilitate interdisciplinary handoff so nursing, therapy, dietary, social services, and housekeeping are aligned before arrival.
• Work closely with DON, MDS, DOR, BOM, RDBD, Director of Market Strategy and SSC to balance clinical appropriateness with payer objectives.
• Maintain compliance with federal and state regulations regarding admissions, privacy (HIPAA), and anti-steering/anti-kickback standards.
• Participate in performance huddles; contribute to QAPI with data on admission barriers, readmissions, and customer feedback.

Qualifications:

• Associate or bachelor’s degree in healthcare, business, marketing, social work, or related field preferred, or equivalent experience.
• Two (2) + years in post-acute admissions, healthcare sales, case management, or discharge planning; long-term care experience preferred.
• Healthcare experience is helpful but not required.
• Proficiency with CRM or referral management systems and Microsoft 365 (Outlook, Excel, Teams).

Why Join Care Initiatives?

• Competitive Compensation: Earn a highly competitive wage.

• Comprehensive Benefits: Eligible employees enjoy robust benefit options including medical, dental, vision, 403(b) retirement savings plan, PTO, and more.

• Referral Bonus Program: Earn cash rewards for referring your friends.

• Tuition Reimbursement:Develop your skills with company paid training and education to take your career to the next level.
• Digital Wallet Access: Get paid as you earn—no more waiting for payday!