Admissions Advisor

Cotulla Education; Norfolk (VA); On-site; USD 33,000 - 47,000; Full time

Benefits offered by this job

401(k) matching

Health, Dental, Vision insurance

Life Insurance

Paid Time Off

Employee Assistance Program

Tuition Reimbursement

Job summary

Cotulla Education is seeking an Admissions Representative to guide prospective students through the full enrollment process at Tidewater Tech in Norfolk, VA. You will engage applicants by phone, email, and in‑person meetings, assess goals, and recommend suitable programs in Automotive Technology, HVAC, or Welding.

Ideal candidates have experience in sales or customer service, a strong work ethic, and the ability to hit enrollment targets.

Qualifications

• High School Diploma or GED required; an associate degree or higher is preferred.
• Proven experience in sales or customer service with a track record of meeting KPIs.
• Excellent written and verbal communication; comfortable with phones, email, and in‑person interactions.

Responsibilities

• Manage full admissions journey from inquiry to enrollment.
• Conduct outreach via phone, email, and meetings to engage prospective students.
• Assess goals and eligibility; recommend programs that fit student needs.
• Meet or exceed enrollment KPIs and contribute to a high conversion rate.
• Represent Tidewater Tech at events and campus activities.

Skills

Communication skills

Time management

CRM systems

Microsoft Office

Education

High School Diploma or GED

Associates degree preferred

Tools

CRM software

Enrollment systems

Job description

Training Tomorrow's Techniciansto Become Skilled, Employable, and Essential

ABOUT US- Big Changes, Better Benefits - Join us today!

At Cotulla Education, home to the Aviation Institute of Maintenance, Centura College, Tidewater Tech, and American Lineman College, we are dedicated to transforming lives through hands‑on, career‑focused education. Our mission is to empower students to achieve their professional dreams in high‑demand fields like aviation, healthcare, information technology, and skilled trades. With experienced faculty providing personalized support, our graduates emerge as future leaders ready to make a significant impact in their communities. Join us in shaping the careers of those who will build and maintain our world and embark on a transformative journey towards a fulfilling career.

Campus Location: 2331 E Little Creek Rd, Norfolk, VA 23518

Compensation: Up to $29/hour , based on experience and qualifications

Make a Difference. Build Careers.

The best careers aren't just about hitting goals—they're about helping people achieve theirs. If you enjoy building relationships, guiding others through important decisions, and celebrating life‑changing successes, you'll find purpose in this role.

At Tidewater Tech, our Admissions Representatives serve as trusted advisors to prospective students exploring careers in the skilled trades. Every conversation is an opportunity to help someone discover a new path through training in Automotive Technology, HVAC, or Welding. From the first inquiry through enrollment, you'll educate, encourage, and support students as they take the first step toward a rewarding career.

Success in this position comes from combining consultative sales, customer service, and strong communication skills with a genuine passion for helping others. Whether your background is in inside sales, admissions, recruiting, account management, or customer success, you'll have the opportunity to make a measurable impact—both in the lives of your students and through your own performance.

If you're looking for a career where you can achieve meaningful goals while helping others build a brighter future, we'd love to hear from you.

What You’ll Do

This is a high‑energy, high‑impact role. You’ll own the full student journey — from the very first phone call to enrollment day — and you’ll do it with urgency, warmth, and a relentless drive to hit your goals.

• Connect with prospective students through phone, email, and in‑person or virtual meetings — and bring genuine enthusiasm to every interaction
• Assess each student’s goals and eligibility, then champion the program that fits them best
• Drive the full admissions cycle: inquiry, appointment setting, interviews, application completion, documentation, and enrollment
• Hit and exceed enrollment KPIs — outreach volume, contact‑to‑appointment conversion, application completion, and closing ratios — because you hold yourself to a high standard
• Follow up with persistence and care — life gets in the way for students; you don’t let a good fit slip through the cracks
• Represent TTT at open houses, career fairs, and community events with the energy and pride of someone who truly believes in what we offer

Who You Are

We’re not just looking for someone who can do this job. We’re looking for someone who will own it. The right person for this role:

• Gets genuinely excited about helping people — this isn’t just a talking point for you, it’s the reason you show up
• Thrives in a fast‑paced, goal‑driven environment and brings positive energy to the team even on tough days
• Has a proven track record in sales or customer service — you know what it means to work toward a number and you take pride in hitting it
• Communicates with warmth, clarity, and confidence across diverse audiences
• Takes initiative — you don’t wait to be told what to do; you see what needs to happen and you make it happen
• Stays organized and follows through — prospective students are counting on you, and you don’t let them down

Qualifications

Education

• High School Diploma or GED required
• Associate’s degree or higher preferred

Experience

• Proven experience in sales or customer service with a record of meeting or exceeding KPIs such as conversion rates, outreach goals, and closing ratios
• One or more years of admissions experience in a proprietary (for‑profit) post‑secondary educational setting preferred

Skills

• Strong written and verbal communication skills with the ability to connect with diverse audiences
• Excellent time management and the ability to multitask effectively in a high‑volume environment
• Proficient in Microsoft Office Suite; comfortable learning new CRM and enrollment management systems

Work Schedule:

• Mon 10a-7p,
• Tue 8a-5p,
• Wed 9a-6p,
• Thur 10a-7p,
• Fri 8a-5p
• Rotating Saturday: 9:00 AM – 1:00 PM

What We Offer:

The compensation for this position pays up to $29.00/hour based on experience, qualifications, and other relevant factors. In addition to a competitive base salary, we offer a comprehensive benefits package, including:

• 401(k) and Matching:Secure your future with our competitive retirement savings plan.
• Comprehensive Health Coverage:Enjoy Health, Dental, and Vision insurance to keep you and your family healthy.
• Life Insurance:Peace of mind with life insurance options.
• Paid Time Off:Recharge withpaid time off to promote work‑life balance.
• Employee Assistance Program:Access to resources for personal and professional support.
• Tuition Reimbursement:Invest in your future with financial support for further education.

We are committed to providing a rewarding compensation package that supports both your professional growth and personal well-being.

Cotulla Education is a proud equal‑opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by applicable law. We believe that a diverse workforce contributes to the success of our company and are dedicated to fostering a culture of respect, equity, and inclusion.