Adjunct Faculty, Continuing Education, Digital Marketing Program

Prince George's Community College; Largo (MD); On-site; USD 55,000 - 83,000; Part time

Job summary

Prince George's Community College is seeking an Adjunct Faculty member for the Continuing Education Digital Marketing Program to coordinate, plan, prepare, present, and evaluate classroom instruction across day, evening, and weekend sessions in face-to-face, hybrid, online, and remote formats.

The instructor will stay current in digital marketing, develop engaging content, and contribute to professional development and curriculum design.

Qualifications

• Bachelor's degree in marketing, digital marketing, business, communications, advertising, public relations, information systems, or a closely related field.
• Minimum of one (1) year teaching experience/training at the college or secondary level in one or more fields related to digital marketing
• Master's degree preferred
• Relevant industry certifications in digital marketing, analytics, advertising, or related disciplines preferred
• Recent professional experience in digital marketing, digital communications, marketing analytics, advertising, marketing technology, or a related field.
• Demonstrated expertise in one or more areas of digital marketing, including analytics, website optimization, search marketing, email marketing, digital strategy, customer engagement, and campaign management.
• Experience using industry-standard digital marketing, analytics, content management, advertising, or marketing automation platforms.
• Ability to integrate current industry practices, trends, technologies, and real‑world applications into instruction.
• Commitment to maintaining current knowledge of evolving digital marketing tools, technologies, and best practices through ongoing professional development.
• Prior teaching, training, coaching, or workforce development experience preferred

Responsibilities

• Plan, organize, and teach curriculum content in conjunction with course outcomes
• Using applicable technology and andragogical principles, teach course content via an appropriate delivery format (may include face-to-face, hybrid, online, and remote instruction)
• Complete mandated institutional trainings and professional development as required
• Follow department and division requirements for preparing a course syllabus
• Facilitate appropriate instructional activities that promote student engagement and learning
• Evaluate student performance using assessment tools as directed by the department; inform students in a timely manner of their progress
• Create and administer assessments that monitor student progress; provide timely student feedback
• Provide an orientation at the first-class meeting to include (as applicable) an overview of the course syllabus, an outline of course objectives, course requirements, attendance policy, grading system, textbook(s), and supplemental materials
• Notify students of key dates and course adjustments
• Comply with attendance and grading requirements as established for the course (may include maintaining an up-to-date electronic grade book, and entering final grades by the established due date)
• Maintain accurate class records; submit required class records by the established due date
• Participate in departmental evaluation and course assessment processes as directed
• Follow department and division requirements for maintaining office hours, advising students, and referring students to appropriate resources
• Respond to student emails and phone calls within 48 hours with the exception of weekends and holidays. Maintain regular communication with students. Use the assigned PGCC email for communication with the department and with students
• Attend all required meetings
• Perform all other duties as assigned

Skills

Teaching experience

Digital marketing

Curriculum design

Education

Bachelor's degree in marketing or related field

Master's degree preferred

Tools

Industry marketing platforms

Analytics tools

Content management platforms

Marketing automation platforms

Job description

Adjunct Faculty

Position Information

Position Title: Adjunct Faculty, Continuing Education, Digital Marketing Program

Position Type: Faculty

Department: Professional Studies and Community Education

FLSA: Exempt

Full Time or Part Time: Part Time

Fixed Term/Tenure Track

Grade: ...

Union/Non Union

Non Union

Job Description Summary

The instructor is responsible for the coordination, planning, preparation, presentation, and evaluation of classroom instruction and related activities during the day, evening, or weekend via instructional delivery formats to include face-to-face, hybrid, online, and remote. The instructor must remain current in the discipline area and continually explore teaching methods and strategies to engage learners, organize and plan instructional content that accommodates diverse learning styles, and devise appropriate assessment tools that monitor student learning outcomes. The instructor is also responsible for participating in related activities to include professional development, academic advising, and curriculum design.

Minimum Qualifications

• Bachelor's degree in marketing, digital marketing, business, communications, advertising, public relations, information systems, or a closely related field.
• Minimum of one (1) year teaching experience/training at the college or secondary level in one or more fields related to digital marketing
• Master's degree preferred
• Relevant industry certifications in digital marketing, analytics, advertising, or related disciplines preferred

Discipline Specific Requirements

• Recent professional experience in digital marketing, digital communications, marketing analytics, advertising, marketing technology, or a related field.
• Demonstrated expertise in one or more areas of digital marketing, including analytics, website optimization, search marketing, email marketing, digital strategy, customer engagement, and campaign management.
• Experience using industry-standard digital marketing, analytics, content management, advertising, or marketing automation platforms.
• Ability to integrate current industry practices, trends, technologies, and real‑world applications into instruction.
• Commitment to maintaining current knowledge of evolving digital marketing tools, technologies, and best practices through ongoing professional development.
• Prior teaching, training, coaching, or workforce development experience preferred

Criteria

The following criteria, which are not the sole criteria used in the final hiring decision, will be used to review the applications of those persons who meet the stated minimum qualifications and to select those qualified applicants who will be interviewed. Other information and observations made during the interview process may be considered in the selection process.

Essential Duties

• Plan, organize, and teach curriculum content in conjunction with course outcomes
• Using applicable technology and andragogical principles, teach course content via an appropriate delivery format (may include face-to-face, hybrid, online, and remote instruction).
• Complete mandated institutional trainings and professional development as required
• Follow department and division requirements for preparing a course syllabus
• Facilitate appropriate instructional activities that promote student engagement and learning
• Evaluate student performance using assessment tools as directed by the department; inform students in a timely manner of their progress
• Create and administer assessments that monitor student progress; provide timely student feedback
• Provide an orientation at the first-class meeting to include (as applicable) an overview of the course syllabus, an outline of course objectives, course requirements, attendance policy, grading system, textbook(s), and supplemental materials
• Notify students of key dates and course adjustments
• Comply with attendance and grading requirements as established for the course (may include maintaining an up-to-date electronic grade book, and entering final grades by the established due date)
• Maintain accurate class records; submit required class records by the established due date
• Participate in departmental evaluation and course assessment processes as directed
• Follow department and division requirements for maintaining office hours, advising students, and referring students to appropriate resources
• Respond to student emails and phone calls within 48 hours with the exception of weekends and holidays. Maintain regular communication with students. Use the assigned PGCC email for communication with the department and with students
• Attend all required meetings
• Perform all other duties as assigned

Knowledge , Skills & Abilities

• Mastery of digital marketing principles, strategies, technologies, and industry best practices.
• Ability to provide service to diverse populations using a student-centered approach
• Ability to communicate effectively with students, faculty and staff
• Ability to plan, deliver and assess effective instruction
• Ability to effectively use instructional technology (Internet, instructional software, learning management system, videoconferencing, etc.).
• Critical thinking, organization, and conflict management skills
• Research skills (where appropriate)
• Time management, planning and organizational skills
• Ability to work as part of a team
• Problem‑solving and analytical ability
• Ability to teach in non‑traditional formats (online, remote, hybrid) and settings (off‑campus, weekends, evenings and accelerated)

Job Requirements

PHYSICAL REQUIREMENTS

Must have the use of sensory skills in order to effectively communicate and interact with other employees and the public through the use of the telephone and personal contact as normally defined by the ability to see, read, talk, hear, handle, or feel objects and controls. Physical capability to effectively use and operate various items of office related equipment, such as, but not limited to a, personal computer, calculator, copier, and fax machine. Some climbing, stooping, kneeling, crouching, reaching, standing, walking, pushing, pulling, lifting, grasping, and repetitive motions maybe required. Occasionally the ability to physically move and lift materials 5-25 pounds may be required.

Other Requirements

• Ability to communicate effectively in spoken and written standard English.
• As required by the 1986 Immigration Act, be prepared to present acceptable documentation showing your identity and that you are a U.S. citizen or an alien who is authorized to work.
• A background investigation will be conducted prior to the offer of employment. A signed authorization for the release of personal information will be required if selected for an interview.

ACCOMMODATIONS

To perform this job successfully, an individual must be able to satisfactorily perform each essential job duty. Prince George's Community College provides reasonable accommodations when requested by a qualified applicant or employee with a disability, unless such accommodation would cause undue hardship. Accommodation determinations are made on a case-by-case basis. If reasonable accommodation is needed, please contact the ECT department.

Is Background Check Required?

Yes

Is the incumbent responsible for working with minor children or directly engaging with minor children on campus?

No