Ad Sales Research Director - Insight & Revenue Strategy

Socket.dev; New York (NY); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

401(k)

Pension plan

Health, dental, and vision plans

Life insurance

Paid time off: holidays, vacation, and

Job summary

AARP Services, Inc. is seeking an Ad Sales Research Director to lead comprehensive primary studies, derive actionable advertising insights, and advise advertisers on strategic objectives.

You will oversee complex analytics, data storytelling, and cross-media evaluations to strengthen market position and revenue growth. The role requires a track record in consumer insights, audience measurement, and leadership of research programs, with a focus on AI-enabled innovation and thought leadership for

Qualifications

• Bachelor’s degree in Market Research, Marketing, Business, Social Sciences, or a related field, with eight or more years of progressively responsible experience in market research, consumer insights, analytics, or a related field.
• Experience designing and leading custom research programs, including member research, omnibus studies, and other research initiatives that deliver actionable insights and support business and strategic priorities.
• Expertise in the 50+ consumer, including experience developing audience insights, estimates, and research-based prototypes for media, marketing, or publishing initiatives.
• Experience supporting data match initiatives and leveraging data and analytics to generate meaningful consumer and business insights.
• Experience managing digital and cross-media brand lift studies and evaluating campaign effectiveness and brand impact.
• Ability to develop thought leadership and research-based content for business partners, providers, advertisers, or other external audiences.
• Experience managing research budgets and external research vendors or service provider relationships, with focus on resource utilization and deliverables.
• Ability to leverage AI and emerging technologies to drive innovation, improve work quality, and increase efficiency across research and analytics processes.

Responsibilities

• Manages all aspects of a quarterly primary study, with participation among several advertisers. Consults with advertisers to understand the big-picture of their business, as well as their current marketing objectives. Makes recommendations for how this study can best be utilized to gather information that will enable advertisers to better accomplish their marketing objectives. Develops survey questions, run and analyze data tabs, and analyze study findings. Presentation of results and marketing implications to key client stakeholders who are frequently director level and above.
• Manages year-long advertising effectiveness studies for clients.
• Prepares in-depth, longitudinal advertising campaign performance analyses for multiple advertisers. Provides consultation that identifies both strengths of past performance and opportunities for greater success in an advertiser’s future marketing efforts.
• Envisions and creates proprietary member research insights from all primary research projects in order to deepen advertiser relationships, strengthen advertising performance, and reinforce a position of authority.
• Develops consumer and category insights in order to continually educate the sales team in ways that help them carry more authority in their daily efforts to procure advertising revenue.
• Assists management with planning and developing initiatives that continually raise the bar for the team’s deliverables and processes.
• Manages research contracts and external vendor relationships, with a focus on cost savings and maximizing ROI. Participates in evaluation of new research-related products and services. Maintains the calendar for all department projects. Maximizes annual expenditures by rebalancing resources and developing efficient budget management and solutions.

Skills

Custom research design

Audience insights

Data analytics

AI in research

Education

Bachelor’s degree in Market Research/Marketing/Business/Social Sciences

Job description

AARP Services, Inc. is seeking an Ad Sales Research Director to lead comprehensive primary studies, derive actionable advertising insights, and advise advertisers on strategic objectives.

You will oversee complex analytics, data storytelling, and cross-media evaluations to strengthen market position and revenue growth. The role requires a track record in consumer insights, audience measurement, and leadership of research programs, with a focus on AI-enabled innovation and thought leadership for