Ad Revenue & Analytics Lead — ML‑Driven Growth

Zynga; San Mateo (CA); On-site; USD 119,000 - 151,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Life Insurance

Paid Holidays

Paid Vacation

Sick Days

Parental Leave

Wellbeing Programs

Commuter Benefits

Fitness Reimbursements

401(k) Plan

Employee Stock Purchase Plan

Job summary

Zynga is seeking an experienced Ad Revenue & Analytics Lead to own end-to-end analytics and optimization for our advertising inventory across a portfolio of mobile games. You will shape revenue strategy, mentor analysts, and translate complex data into actionable business initiatives.

In this high-visibility role you will drive cross-functional collaborations with product and analytics teams, lead A/B testing, and work with data science on ML-driven pricing and targeting to maximize measurable

Qualifications

• Bachelor’s degree in a quantitative field
• 5+ years of experience in a data-intensive analytics role
• Prior experience in mobile gaming or advertising
• Expert-level SQL skills
• Proficiency in Python or R for data analysis, statistical modeling, and automation
• Advanced proficiency in Tableau or equivalent BI/dashboarding tools
• Familiarity with machine learning concepts and AI tools as applied to revenue analytics
• A self-starter who identifies problems, builds the case, and drives solutions to completion
• Proven ability to influence and align cross-functional teams
• Intellectual curiosity and a challenger mindset — unafraid to question assumptions and push for deeper insight
• Strong project management and prioritization skills in a fast-paced, deadline-driven environment
• Excellent written, verbal, and visual communication skills

Responsibilities

• Define and own the roadmap for key ad revenue initiatives that maximize revenue across Zynga's advertising inventory
• Lead complex, multi-stakeholder initiatives from ideation through rollout across our game portfolio
• Stay close to daily ad revenue performance, flagging anomalies, diagnosing shifts, and surfacing optimization opportunities
• Lead the design and execution of complex A/B tests; translate findings into actionable strategies
• Collaborate with product and central analytics teams, driving alignment and shared ownership of ads revenue outcomes
• Partner with data science on ML and AI-powered models to improve ad targeting, pricing, and inventory optimization
• Mentor and provide technical and strategic guidance to junior analysts on the team

Skills

SQL

Python/R

Tableau

ML concepts

Communication

Education

Bachelor’s degree in a quantitative field

Tools

Tableau

Job description

Zynga is seeking an experienced Ad Revenue & Analytics Lead to own end-to-end analytics and optimization for our advertising inventory across a portfolio of mobile games. You will shape revenue strategy, mentor analysts, and translate complex data into actionable business initiatives.

In this high-visibility role you will drive cross-functional collaborations with product and analytics teams, lead A/B testing, and work with data science on ML-driven pricing and targeting to maximize measurable