Ad Operations Specialist

True-Media; Dallas (TX); Hybrid; USD 52,000 - 85,000; Full time

Benefits offered by this job

Hybrid work schedule

401(k) match

Health insurance

Job summary

True Media is hiring an Ad Operations Specialist to manage digital campaigns, traffic assets, and tagging across client accounts. You will implement tracking, monitor pacing, and coordinate with vendors and internal teams to ensure accurate delivery.

The ideal candidate has 1+ years in digital campaigns, strong communication, and experience with analytics and tag management. Hybrid work is offered with in-office days and remote work options.

Qualifications

• 1+ years of professional experience managing digital media campaigns.
• Proficiency in standard business productivity suite.
• Working knowledge of digital ad serving and campaign management platforms.
• Strong understanding of digital media fundamentals and media math.
• Excellent written and verbal communication skills.
• Ability to manage multiple client workstreams accurately and efficiently.

Responsibilities

• Develop and manage digital campaigns in ad serving platforms; monitor pacing and delivery trends.
• Evaluate client measurement needs to determine effective tracking architecture.
• Build UTMs and tracking URLs in line with client strategies and conventions.
• Traffic digital assets to vendors and coordinate with teams to meet timelines.
• Monitor delivery and performance; propose resolutions for anomalies.
• Lead website tag implementation and troubleshoot discrepancies; maintain trafficking logs.

Skills

Digital campaigns

Office suite

Ad serving platforms

Tag management

Web analytics

Media math

Communication skills

Multiclient management

Education

Bachelor's degree in advertising/marketing/communications

Tools

Google Analytics

UTM tagging

Job description

Open position in all True Media office locations, including Kansas City, MO, Columbia, MO, St. Louis, MO, Dallas, TX, Portsmouth, NH and Minneapolis, MN; Hybrid work schedule: 3 days in the office, 2 days working from home

Visa Sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.

The Ad Operations Specialist works on a portfolio of clients to build and manage digital client campaigns and website tagging within the Media Intelligence & Operations department. The Ad Operations Specialist is proactive, organized, and exhibits strong communication and interpersonal skills. This role is responsible for digital campaign setup, trafficking, tracking implementation, and pacing monitoring across assigned accounts, and serves as a key point of contact between internal teams and media vendors on campaign delivery matters.

Essential Duties and Responsibilities (Other duties may be assigned)

• Develop and manage digital campaigns in the digital ad serving and campaign management platform, implementing tracking that aligns with client goals; monitor campaign pacing and delivery trends using the campaign pacing platform and client dashboard platform, independently diagnosing the root cause of underperformance and determining the appropriate corrective action (reallocation, flighting adjustment, vendor substitution) before presenting recommendations to client teams.
• Evaluate each client's measurement needs and campaign objectives to determine the most effective digital campaign setup and tracking architecture, adapting standard frameworks within the digital ad serving and campaign management platform, tag management platform, and web analytics platform where client-specific requirements warrant deviation.
• Build and implement UTMs and tracking URLs in alignment with agency naming conventions and client measurement strategies; ensure accurate and consistent tracking across all digital campaign touchpoints.
• Traffic digital creative assets to vendors, ensuring all assets meet vendor specifications; communicate proactively with vendors and internal teams at each step of the digital trafficking process to confirm delivery requirements and timelines are met.
• Monitor digital campaign delivery and performance reporting; analyze reporting anomalies and formulate a recommended resolution, looping in the Ad Operations Supervisor on matters with budget, contractual, or client-relationship impact rather than as a default step.
• Lead implementation of website tags and pixels in the tag management platform, selecting the appropriate configuration based on client measurement goals and troubleshooting discrepancies independently; support the team in maintaining accurate trafficking logs and campaign documentation.
• Maintain accurate time records in the finance/media platform; adhere to agency processes, workflow standards, and privacy protocols including PII compliance; attend internal training and industry conferences as directed.

Qualifications- To perform this job successfully, an individual must be able toperform each essential duty satisfactorily. The requirements listed below arerepresentative of the knowledge, skill, and/or ability required. Reasonableaccommodations may be made to enable individuals with disabilities to perform theessential functions.

• 1+ years of professional experience managing digital media campaigns; or equivalent combination of education and experience.
• Proficiency in standard business productivity suite required.
• Working knowledge of digital ad serving and campaign management platforms, tag management platforms, and web analytics platforms required.
• Strong understanding of digital media fundamentals and media math.
• Proactive and highly organized
• Proven ability to think critically and problem-solve
• Excellent written and verbal communication skills
• Ability to manage multiple client workstreams accurately and efficiently
• Licenses/Certifications Required: Google, Scrum, and other certifications and training as specified by department and level.

Education

• Bachelor's degree from a four-year college or university, with a concentration in advertising, marketing, or communications preferred
• The chance to be a part of a growing company and the next success story
• Amazing opportunities for career development
• Recognition programs
• Employee referral bonus
• Hybrid work schedule; 3 days in the office, 2 days working from home
• Fun and collaborative work environment
• Casual dress code
• Insurance Coverage (medical, dental, vision, life, and disability)
• 401(k) retirement plan, with employer 4% match
• Work/life benefits, including mental health and wellbeing support
• Flexible Time Off Policy
• Paid holidays, including agency soft closing Christmas Eve-New Year's Day
• Paid leave options, including sick leave, medical leave for self and family, and parental leave

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