Digital Designer, Paid Media

Softline Solutions; Glendale (CA); Hybrid; USD 70,000 - 80,000; Full time

Job summary

Softline Solutions is seeking a Digital Designer to create high-performing creative for paid media and social campaigns across multiple brands. You’ll contribute to concept development, rapid prototyping, and motion assets that feel native to each platform.

You’ll thrive in a fast-paced agency environment, balancing multiple projects, and using Generative AI to streamline your workflow while growing your skills in performance creative.

Qualifications

• 2–4 years of professional design experience, preferably in an agency or digital environment.
• Strong digital and social design understanding across platforms like Instagram, TikTok, and Meta.
• Proficiency with Adobe Creative Suite; familiarity with motion design tools and IA workflows.

Responsibilities

• Create static and motion assets for Meta, TikTok, Google Display and other channels.
• Iterate on concepts by testing headlines, CTAs, hooks, layouts, imagery, and visual styles.
• Leverage Generative AI for concept development, rapid prototyping, image generation and asset enhancement.
• Use performance data to inform future design choices and iterations.
• Design with social-first, native-feeling campaigns across multiple brands.
• Collaborate with fellow creatives and marketing to deliver campaigns on time.
• Keep up with design trends, new formats, and AI tools to grow creative impact.

Skills

Digital design

Agility

Growth mindset

Portfolio

Tools

Photoshop

Illustrator

After Effects

Premiere

Figma

Adobe Firefly

Job description

Softline Solutions is a full-service digital marketing agency that helps businesses grow by increasing visibility, generating leads, and boosting sales. We build tailored, data-driven campaigns for household brands like Closets by Design, Closet World, and Brio . Our philosophy is simple: we focus on measurable growth, not buzzwords . We manage everything from strategy to execution, ensuring our clients see a direct impact on their bottom line.

About the Role

We are looking for a creative, performance-minded Digital Designer to join our creative pod and help bring paid media and social campaigns to life. You'll work across multiple brands to develop engaging, high-performing creative for a variety of digital channels.

You have a strong eye for design, understand the fundamentals of social-first creative, and are interested in how performance data can make your work even stronger. You're comfortable moving quickly, iterating on ideas, and using emerging tools - Including Generative AI to explore concepts and streamline your workflow.

This is a great opportunity for a designer who has built a strong foundation and is ready to take on more ownership while continuing to grow their skills in performance creative.

What You'll Do

• Digital Creative Execution: Develop static and motion assets across Meta, TikTok, Google Display, and other paid and social channels, bringing campaign concepts and creative direction to life.
• Creative Iteration: Build variations of successful concepts by testing different headlines, CTAs, hooks, layouts, imagery, and visual styles.
• Gen AI Integration: Use Generative AI tools to support concept development, rapid prototyping, image generation, and asset enhancement.
• Performance-Informed Design: Learn from creative performance data and apply insights to future designs and iterations.
• Social-First Creative: Design with platform behavior and best practices in mind, creating work that feels native, engaging, and thumb-stopping.
• Brand Adaptability: Work across multiple brands and visual identities while maintaining consistency and attention to detail.
• Collaboration: Partner closely with the fellow creatives, and marketing team to bring concepts to life and deliver campaigns on time.
• Creative Growth: Stay curious about emerging design trends, social formats, AI tools, and new approaches to digital advertising.

Qualifications

• Experience: 2-4 years of professional design experience, preferably within an agency, in-house creative team, or digital/social environment.
• Digital-First Mindset: A strong understanding of digital and social design, with an interest in what makes creative stand out across platforms like Instagram, TikTok, and Meta.
• Technical Toolkit:
• Strong proficiency in Adobe Creative Suite, particularly Photoshop and Illustrator.
• Working knowledge of motion design tools such as After Effects or Premiere is a plus.
• Experience with Figma for collaborative design and production.
• Gen AI: Familiarity with Generative AI tools such as Adobe Firefly, Gemini, or similar platforms. Experience with more advanced AI workflows such as ComfyUI is a plus, but not required.
• Portfolio: A strong portfolio demonstrating digital design, paid social, campaign creative, or other relevant work.
• Agility: Comfortable balancing multiple projects, incorporating feedback, and working within a fast-paced creative environment.
• Growth Mindset: Curious, collaborative, and eager to develop a deeper understanding of performance marketing and data-driven creative.
• Note to Applicants: Please include a link to your portfolio. We're especially interested in seeing digital and social-first work, campaign variations, motion creative, or examples that demonstrate how you approach a creative brief.

The pay range for this role is:

70,000 - 80,000 USD per year (Headquarters)