Acquisition Marketing Manager, Streaming TV

The Farmer's Dog; New York (NY); On-site; USD 114,000 - 135,000; Full time

Job summary

An innovative company is seeking an Acquisition Manager for their CTV marketing program. This role involves leading and scaling marketing strategies, collaborating with various teams, and making data-driven decisions to optimize performance. You'll manage significant media budgets and work in a dynamic, dog-friendly environment that values collaboration and creativity. If you're passionate about performance marketing and eager to drive impactful change in the pet care industry, this opportunity is perfect for you.

Benefits

Dog-friendly office

Market-competitive compensation

Comprehensive Healthcare

Mental health benefits

12 week paid parental leave

401k plan with company match

Flexible PTO

Discounted fresh food for pets

Pet interruptions allowed during meetings

Qualifications

• 5+ years experience with CTV and programmatic buying.
• Strong analytical and data-based decision-making skills.

Responsibilities

• Lead and scale TFD's CTV marketing program.
• Manage relationships with media partners and allocate budgets.

Skills

CTV programmatic buying

Analytical skills

Problem-solving skills

Customer-centric approach

A/B testing

Communication skills

Job description

The Farmer’s Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care. We’re starting by radically improving the $90 billion pet food industry, replacing bags of highly-processed pellets with a personalized subscription service that sends complete and balanced, freshly-made dog food directly to customers’ doors. Our ultimate goal is to create innovative, delightful and personalized experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic culture uniquely position us to shepherd this backwards industry into the future.

To date, The Farmer’s Dog has delivered over 1 billion meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.

What We Stand For and Where You’ll Come In

The Acquisition Manager, Streaming will be responsible for supporting the Director, Offline in owning and scaling TFD’s CTV marketing program. This person will be responsible for the strategy and working with our media partners to execute. A successful Acquisition Manager, Streaming will have strong analytical and data-based decision making skills along with a customer-centric approach to everything they do. You’ll collaborate with teams across the business (especially Growth, Brand, Creative, and Data Strategy & Insights) to strategize innovative ways to scale and test within our existing portfolio, while also vetting, researching, and implementing new opportunities.

How You'll Make An Impact

• Lead, manage, and scale TFD’s CTV Marketing program
• Partner with groups across the business to launch CTV campaigns that drive performance and ensure brand alignment
• Demonstrate fluency in TFDs CTV strategy by guiding briefing, planning (across all buy-types), and effectively managing feedback on the media plans to partners
• Develop and seek input on forecasting, goals, OKRs and testing roadmaps
• Use your analytical skills to deep dive into daily, weekly, and monthly performance. This includes providing reports and analyses to both internal and external stakeholders, by leveraging a variety of metrics from varying sources, communicating insights and making thoughtful and informed recommendations that drive performance and business decisions
• Create efficiencies for the Offline group by standardizing processes, documentation, reporting etc.
• Manage relationships with media partners and set them up for success by translating internal knowledge to provide the right context and level of information
• Manage and effectively allocate large media budgets with a deep understanding of holistic growth and channel overlaps (especially across video)
• Continuously find ways to innovate, test and implement frequent optimizations (e.g. creative, placements, buy-type etc.) that improve our best-in-class program
• Be a thought-partner for other Offline channels and associates, by proactively knowledge sharing with others, setting exemplary standards all while seeking and welcoming feedback in the process

We're Excited About You Because

• You have 5+ years of experience with CTV and HOK programmatic buying (it’s a bonus if you also have experience across other channels like Audio, YouTube, etc.)
• You have experience managing a multi-million dollar monthly budget with CTV
• You enjoy autonomy and can manage in ambiguity
• You are proactive, always on the lookout for new opportunities and solutions.
• You consistently seek better from our partners
• You have experience running A/B tests; you understand how to use different data sets and implement results
• You have a strong analytical mentality and problem-solving skills
• You have a deep understanding of marketing KPIs
• You achieve performance metrics while prioritizing customer experience
• You are intensely curious about the unknown, skeptical, and eager to understand ‘why’
• You have a passion for performance marketing - you’re on top of the evolving ecosystem, enjoy researching the industry, and connecting with other brands
• You’re collaborative and pride yourself on your strong, effective communication skills. You’re confident in being direct yet always lead with empathy and kindness.

Office Guidelines

We are an in-office culture, made of in-office people who thrive on the collaboration and magnetism of working in a shared space. We are seeking individuals who excel in this type of environment, where being present fosters deeper connections and engagement.

Our Belonging Philosophy:

Our company’s mission is rooted in deep, genuine care for dogs – and for the people who love them. As an organization we are full of individuals who are unique in many ways, but all united in a mission of providing true peace of mind to dog lovers everywhere. Fixing this industry and improving the lives of pets and their people will be a difficult, decades-long endeavor. We believe the best use of our time, energy, and resources as a collective team is to focus on this mission, and on supporting our team to do their best work and be their best selves. In support of this we’re committed to hiring and supporting a diverse workforce, and investing in internal structures, opportunities, hiring/promotions processes, and training that create and sustain an inclusive team.

A Few of Our Best Benefits

• Dog-friendly office in Greenwich Village
• Market-competitive compensation and equity packages
• Comprehensive Healthcare, Dental, and Vision
• Company supported mental health benefits
• 12 week paid parental leave
• Competitive 401k plan with company match
• Flexible PTO
• Discounted fresh food for your pup
• Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug

We commit to building a competitive compensation package and company environment for all individuals to thrive. We believe in competitive base compensation rooted in location specific market data and performance along with equity ownership in the company that allows every team member to build their personal wealth as the company grows, just as much as we believe in fostering a culture that supports our team members personally, professionally, and holistically. For this role the anticipated hiring base compensation range is $114,000 - $135,000 USD Annual and the compensation offered will include a robust market competitive package of base and equity.In addition to your base compensation offer you will also receive equity ownership in the company. More information about the value of this equity will be shared at the time of offer. This range is representative of NYC Market Data if you are applying to this role outside of the NYC area the range may change.

Equal Employment Opportunity Statement

The Farmer's Dog, Inc. is an equal employment opportunity employer and does not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national origin, physical or mental disability, protected veteran status or any other legally protected characteristic or status.

Reasonable Accommodations

TFD complies with applicable federal, state, and local disability laws and makes reasonable accommodations for applicants and employees with disabilities.

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