Field Marketing Manager

Rockbot; United States; Remote; USD 120,000 - 140,000; Full time

Job summary

Rockbot is seeking a Field Marketing Manager to lead event strategy and execution. This role is key to driving brand awareness through innovative live campaigns and requires strong event management experience in tech environments. The successful candidate will collaborate with multiple teams to create exceptional brand experiences.

Qualifications

• 5 years of event management experience for technology companies preferred.
• Strong grasp of how events drive demand across the funnel.
• Creative with experience in managing industry events and user conferences.

Responsibilities

• Own the end-to-end event strategy and execution for Rockbot’s events.
• Generate creative ideas for events ranging from dinners to conferences.
• Track pipeline and revenue impact, reporting results and learnings.

Skills

Event Management

Strategic Marketing

Creative Thinking

Project Management

Communication

Job description

We are looking for a Field Marketing Manager with a strategic sense of events as living campaigns to join our Rockbot marketing team. In this role, you will influence, strategize, and execute one of the core primary channels to drive Rockbot’s awareness and preference in the industry. Reporting to the Director of Growth Marketing, you will be a critical part of our demand generation strategy as we continue to expand our brand awareness and favorability in real-world settings.

In a way, this role is the living embodiment of what Rockbot’s brand promise is to our customers - creating exceptional, impactful, revenue-driving digital experiences in a physical, living environment.

You’ll be responsible for not only the standard event logistics but also for identifying imaginative opportunities for us to engage with our customers and prospects alike. This is a highly collaborative, cross-functional role with the opportunity to work closely with Marketing, Product, Sales, and our Customer teams to ensure a rock-solid, energizing, and pitch-perfect event experience.

The Rockbot team is committed to creating uniquely qualified brand opportunities by changing the way content is experienced in businesses of every size and shape. We are technologists, music lovers, and content creators all focused on producing the most amazing customer experience possible - and we’re having a great time doing it! If this sounds compelling, let’s talk.

You will:

• Own the end-to-end event strategy and execution for Rockbot’s industry and partner event program
• Generate creative new ideas for events of all sizes, from intimate dinners to full-scale conferences and virtual events, bringing them to life with thoughtfulness and attention to detail. Help us imagine field marketing experiences we don’t even know are possible… yet
• Track pipeline and revenue impact, report results and learnings clearly, and use those insights to sharpen our event strategy over time
• Communicate like a boss, training and coaching booth staff on the best way to be “on stage” at an event to maximize lead generation and traction
• Collaborate with creative and content teammates to create bold, engaging event assets and experiences that amplify Rockbot’s brand and stature.
• Be an on-site brand ambassador for Rockbot’s products and personas, leaning into Rockbot’s mission of creating outstanding experiential brand environments
• Master the competitive landscape and know how we excel in comparison… and listen for tidbits of competitive intel from every conversation you have

You have:

• >5 years of event management experience for technology companies (B2B SaaS marketing, subscription-based models, and/or streaming media experience preferred) with a strong grasp of how events drive demand across the funnel.
• You’ve got the mind of a theater director - You envision trade shows as the stage for the company’s performance, considering every interaction and opportunity to establish meaningful relationships with our customers and partners
• You’re wired as a strategic marketer - intensely focused on the business value of each event, and with the ability to incept an end-to-end campaign of which the trade show floor is just the beginning.
• You’re a creative force to be reckoned with! You’ve led or played a key role in teams that juggle major industry events, user conferences, identifying key speaking opportunities, and you know what it takes to make a brand stand out. With chops in email marketing and funnel data that help you bring it all together, your creativity is limitless.
• You’re a natural project manager who loves thinking big and getting your hands dirty. You’re organized, proactive, and known for your problem-solving skills (especially in live crisis situations!). You identify challenges and opportunities to make the field marketing program as visionary as Rockbot itself.

Other job responsibilities:

• Labor: Ability to lift 50 lbs., climb small ladders, and use basic hand tools to erect, test, and inspect trade show equipment.
• A/V: Basic knowledge of A/V connection and troubleshooting.
• Flexibility: Willingness to work evenings, weekends, and travel as required by schedules.

About Rockbot:

Rockbot empowers businesses to simply and reliably stream the right content to make their guests' experience great with a suite of innovative multimedia solutions - Rockbot TV, Rockbot Digital Signage, Rockbot Music, and Rockbot Audio Messaging. Rockbot is the only platform that unifies the full spectrum of media solutions with an enterprise-grade SaaS platform, enabling them to control, schedule, and monitor any number of locations from our web dashboard and mobile app.

From independent local businesses to large national brands - across nearly every industry, including restaurants, bars, retailers, fitness, hospitality, personal care, corporate offices, medical, multi-unit residential, and more, Rockbot provides all the tools & licensed content businesses need. Backed by leading investors including Google and Universal Music Group, Rockbot is the future of out-of-home media. For more information visit www.rockbot.com .

Compensation:

Rockbot takes a market-based approach to pay, and pay may vary depending on your location in the U.S. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

The compensation band for this role is $120K - $140K, plus equity, and benefits for all team members.

Our Values:

• Drive: We pursue our mission with relentless tenacity, passion, and optimism and inspire those around us to do the same. We love the journey and are on offense all the time. Yesterday was good enough for yesterday, but today we have to do even better.
• Accountability: We take ownership of our promises, responsibilities, behaviors, and products, and we expect the same of others. Standing behind our mistakes, communicating honestly, and making things right creates trust and strong relationships.
• Curiosity: We are hungry to learn and continually deepen our knowledge, skills, and understandings. We have a growth mindset and are intellectually curious. We challenge our beliefs and seek feedback and insights from others. The “Why” and “How” always matters.
• Empathy: We embrace that no two people or businesses are the same. We strive to understand others as deeply as possible and feel their pains and passions.
• Ingenuity: We work hard but we think smart. We bring creativity, technology, and practicality together to solve tough challenges.
• Integrity: We say what we mean, and do what we say, simply, clearly, honestly.

Rockbot is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team – which includes individuals with different backgrounds, abilities, identities and experiences.

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