Performance Creative Strategist, Paid Media

RYZE; Austin (TX); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Competitive pay

High-impact projects

Access to assets

Job summary

RYZE is seeking a Paid Media Creative Strategist to own the creative strategy for static ad formats, driving acquisition and revenue growth through data-driven testing and cross-functional collaboration. You will lead design teams, optimize campaigns, and partner with media buying and analytics to scale performance across digital channels.

Ideal candidates have a bachelor’s degree in marketing/advertising and at least 3 years in paid media or performance marketing, with a focus on conversion

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, or related field.
• 3 years of experience as a Paid Media, Creative Strategy, Performance Marketing, or Digital Advertising.

Responsibilities

• Paid Media Creative Strategy (Static Ads): Own the creative and messaging strategy for paid media and search-driven campaigns, emphasizing static ad formats.
• Performance Analysis, Tracking & Reporting: Analyze digital marketing performance of static creatives using key metrics; translate performance data into actionable insights.
• Creative Optimization & Experimentation: Optimize creative assets, messaging, and formats; lead structured testing including A/B tests; apply funnel insights to improve engagement and conversion.
• Leadership & Quality Assurance: Lead and manage designers and QA support teams; set creative priorities; review deliverables for quality and brand consistency.
• Cross-Functional Collaboration: Partner with media buying, performance marketing, CRO, and analytics teams; align creative strategy with paid media execution.
• Digital Retail & E-Commerce Creative Strategy: Develop and optimize assets for Amazon and Target; ensure platform specs and conversion messaging.
• Conversion Rate Optimization & Content Funnels: Collaborate with CRO teams on advertorials and content-led landing experiences; support funnel efficiency.
• Campaign Planning & Multi-Channel Execution: Plan and execute online marketing initiatives; define concepts, rollout strategies, and testing plans; supervise Graphic Designers.

Skills

Paid media

Creative strategy

Performance marketing

Digital advertising

Education

Bachelor's degree in Marketing/Advertising/Communications

Job description

RYZE is seeking a Paid Media Creative Strategist to own the creative strategy for static ad formats, driving acquisition and revenue growth through data-driven testing and cross-functional collaboration. You will lead design teams, optimize campaigns, and partner with media buying and analytics to scale performance across digital channels.

Ideal candidates have a bachelor’s degree in marketing/advertising and at least 3 years in paid media or performance marketing, with a focus on conversion