Account Strategist (Remote, Detroit)

Blacksmith Agency LLC; Detroit (MI); Remote; USD 60,000 - 100,000; Full time

Job summary

Blacksmith Agency is seeking an Account Strategist to own paid media for a portfolio of B2B and growing-brand clients. You will lead targeting, budget calls, roadmap development, and client storytelling on calls.

The role requires hands-on management of campaigns across Google Ads and Meta, with agency experience across multiple clients. You will engage with US-based clients on live calls to drive ROAS and growth.

Qualifications

• 3+ years hands-on experience with Google Ads and Meta Ads.
• Proven track record of improving ROAS, CPA, or pipeline metrics.
• Agency experience managing multiple clients simultaneously.
• Fluent spoken English with US clients on live calls.

Responsibilities

• Own paid media for Google, Meta, LinkedIn, and Microsoft Ads.
• Manage budget allocation, bidding, targeting, and testing.
• Set attribution with GA4, Tag Manager, and platform pixels.
• Develop 90-day and quarterly client roadmaps and articulate performance on calls.
• Drive account growth through retention and upsell.

Skills

Google Ads

Meta Ads

Agency experience

ROAS optimization

CPA optimization

Client calls

Tools

GA4

Tag Manager

Pixels

Job description

• Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Account Strategist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.