Account Specialist

Franklin Madison Direct, formerly SeQuel Response; Minneapolis (MN); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

Disability insurance

Job summary

A marketing and advertising agency is seeking an Account Specialist in Minneapolis, MN. This mid-level role focuses on managing client relationships and campaign strategies for direct mail and digital initiatives. The ideal candidate should have agency experience, strong communication skills, and the ability to deliver optimized campaign results. Responsibilities include assisting in budget development, preparing performance dashboards, and collaborating with internal teams to achieve high levels of client satisfaction.

Qualifications

• Agency experience preferred.
• Strong communication skills for liaison with clients.
• Ability to manage multiple projects simultaneously.

Responsibilities

• Assist in developing direct mail budgets for key clients.
• Contribute to test plans and client campaign matrices.
• Prepare client-facing dashboards and performance reports.
• Communicate proactively with clients about campaign execution.
• Develop relationships to become the primary contact for clients.

Skills

Client relationship management

Campaign strategy

Data analysis

PowerPoint presentation skills

Team collaboration

Job description

Join to apply for the Account Specialist role at Franklin Madison Direct, formerly SeQuel Response

The Account Specialist is responsible for supporting the Senior Account Director in the strategic planning and orchestration of highly effective direct mail campaigns and digital integration, contributing to client performance, satisfaction, and profitability for the agency. This mid‑level role is ideal for candidates with agency experience who are ready to take ownership of client relationships and campaign strategy.

Responsibilities

• Assist in the development of annual direct mail budgets/forecasts on behalf of key clients to set expectations and secure an appropriate budget for the channel.
• Help maintain a comprehensive Test Roadmap for each client outlining and prioritizing key test opportunities across list, offer, creative, and digital variables.
• Contribute to the design of monthly campaign matrices and be able to defend their strategic design objectives, and role in the overall narrative of channel scale/optimization.
• Serve as a key liaison between the Client and Franklin Madison Direct's Data and Analytics department, effectively articulating list procurement, modeling, data processing and analytics capabilities and procedures.
• Ingest matchback performance data, prepare client‑facing dashboards, and assist in the delivery of presentations complete with digestible highlights, takeaways, and recommendations for future campaigns.
• Build and co‑present PowerPoint decks for kick‑off calls, preliminary snapshot presentations, campaign analytics, business reviews, and various ad‑hoc needs to professionally advance the client's campaign, performance, understanding or satisfaction.
• Provide creative guidance and serve as a value‑added contributor to creative strategy and review.
• Host and/or participate in various internal team meetings to keep all departments synced on client status, plans, open‑items, to‑dos, challenges, performance, etc.
• Confidently and proactively communicate with clients regarding campaign execution.
• Develop strong relationships and gradually emerge as the primary day‑to‑day campaign point of contact for assigned clients.
• Prepare accurate and detailed invoice support docs (“deal tool”) to equip Finance and Senior Leadership Team with KPIs to analyze and advance the agency.
• Assist in the accurate monthly forecasting of your team's book of Clients (volume, timing, revenue, gross profit) to aid in capacity planning, goal creation, and forecast fidelity.
• Contribute to the consistent achievement of client‑specific and company budget goals.
• Collaborate effectively with internal client team (Account Managers, Data Team, Production Team, Creative Team, Digital Team etc.) towards a shared purpose of highly effective and timely outcomes.
• Assist in the sales process by building test plans/ budgets.
• Embrace, participate in, and deliver on specific company growth initiatives.
• Continuing education on position‑specific topics including marketing strategy, analysis, attribution, presentation, persuasion, etc.
• Complete any duties/responsibilities as deemed appropriate by Management.
• Emulate CLASS communication and personify Franklin Madison Values.

Requirements

• Contribute to Client test/campaign success ratios (from test to back test to rollout) that meet or exceed FMD's historical benchmarks and/or new standards.
• Consistently deliver performance improvement of Client campaigns; driving scale and/or optimization based on Client Objectives.
• Help sustain Client retention rates that meet or exceed FMD's historical benchmarks and/or new standards.
• Ensure high levels of qualitative Client satisfaction; especially regarding Strategy and Analytics.
• Support the steady and profitable growth of your team's client base's contribution to FMD's overall revenue, maintaining a consistent and meaningful upward trajectory.

Seniority level

Associate

Employment type

Full‑time

Job function

Business Development

Industries

Advertising Services and Marketing Services

Benefits

• Medical insurance
• Vision insurance
• 401(k)
• Paid maternity leave
• Paid paternity leave
• Disability insurance

Location: Minneapolis, MN