Senior Brand Strategist

Egroup Us; Greensboro (NC); On-site; USD 90,000 - 130,000; Full time

Job summary

Egroup Us in Greensboro, NC is seeking a Senior Brand Strategist to lead brand, marketing, and communications strategies for a portfolio of clients. You’ll translate business objectives into actionable brand plans and partner with creative teams and client leadership.

You will oversee research, positioning, messaging, and measurement, guide workshops with stakeholders, and mentor junior strategists while contributing to agency growth.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Public Relations, or related field.
• 7+ years of experience in brand strategy, marketing strategy, agency account planning, or related roles.
• Demonstrated experience developing brand positioning, messaging frameworks, and integrated marketing strategies.
• Exceptional presentation, facilitation, and communication skills.
• Strong analytical and critical thinking abilities.
• Experience leading client relationships and presenting to executive stakeholders.

Responsibilities

• Lead discovery, research, and strategic planning initiatives for clients across multiple industries.
• Develop brand positioning, value propositions, messaging frameworks, and brand architecture recommendations.
• Conduct competitive analyses, market assessments, audience research, and customer journey mapping.
• Identify opportunities for brand growth, differentiation, and market expansion.
• Translate business goals into comprehensive marketing and brand strategies.
• Serve as a primary strategic advisor for assigned client accounts.
• Facilitate workshops, stakeholder interviews, and strategic planning sessions.
• Present strategic recommendations and campaign concepts to executive-level client teams.
• Build trusted client relationships through proactive communication and strategic guidance.
• Help identify additional opportunities to support client growth and success.
• Develop integrated marketing strategies encompassing digital, content, social media, paid media, public relations, and traditional channels.
• Establish campaign objectives, audience targeting strategies, and measurement frameworks.
• Analyze marketing performance data and provide actionable recommendations.
• Guide annual marketing plans and long-term growth initiatives.
• Partner with creative, content, digital, and account service teams to ensure strategic alignment throughout project execution.
• Develop creative briefs and strategic foundations for campaigns and brand initiatives.
• Review creative work to ensure consistency with established brand strategy and objectives.
• Provide strategic feedback that strengthens messaging and overall effectiveness.
• Monitor consumer behavior, industry trends, and emerging market opportunities.
• Conduct qualitative and quantitative research to support strategic recommendations.
• Synthesize complex information into clear, compelling insights and presentations.
• Maintain expertise in branding, marketing, communications, and business strategy best practices.
• Contribute to agency thought leadership, business development, and strategic growth initiatives.
• Participate in new business pitches and proposal development.
• Mentor junior strategists, account managers, and team members.
• Support continuous improvement of agency strategic processes and methodologies.

Skills

Brand strategy

Strategic thinking

Client relationship management

Presentation

Analytical thinking

Communication

Leadership & mentorship

Marketing planning

Education

Bachelor’s degree in Marketing, Communications, Business, Public Relations, or related field

Job description

Senior Brand Strategist

Position Summary

The Senior Brand Strategist serves as a strategic leader responsible for developing and guiding brand, marketing, and communications strategies for a portfolio of clients. This role combines market intelligence, consumer insights, business strategy, creative collaboration, and client leadership to create meaningful brand differentiation and measurable business results.

The ideal candidate is a curious thinker, strong communicator, and trusted advisor who can translate business objectives into actionable brand strategies while collaborating effectively with clients, creative teams, and agency leadership.

Key Responsibilities

Brand Strategy & Positioning

• Lead discovery, research, and strategic planning initiatives for clients across multiple industries.
• Develop brand positioning, value propositions, messaging frameworks, and brand architecture recommendations.
• Conduct competitive analyses, market assessments, audience research, and customer journey mapping.
• Identify opportunities for brand growth, differentiation, and market expansion.
• Translate business goals into comprehensive marketing and brand strategies.

Client Leadership

• Serve as a primary strategic advisor for assigned client accounts.
• Facilitate workshops, stakeholder interviews, and strategic planning sessions.
• Present strategic recommendations and campaign concepts to executive-level client teams.
• Build trusted client relationships through proactive communication and strategic guidance.
• Help identify additional opportunities to support client growth and success.

Marketing Strategy

• Develop integrated marketing strategies encompassing digital, content, social media, paid media, public relations, and traditional channels.
• Establish campaign objectives, audience targeting strategies, and measurement frameworks.
• Analyze marketing performance data and provide actionable recommendations.
• Guide annual marketing plans and long-term growth initiatives.

Creative Collaboration

• Partner with creative, content, digital, and account service teams to ensure strategic alignment throughout project execution.
• Develop creative briefs and strategic foundations for campaigns and brand initiatives.
• Review creative work to ensure consistency with established brand strategy and objectives.
• Provide strategic feedback that strengthens messaging and overall effectiveness.

Research & Insights

• Monitor consumer behavior, industry trends, and emerging market opportunities.
• Conduct qualitative and quantitative research to support strategic recommendations.
• Synthesize complex information into clear, compelling insights and presentations.
• Maintain expertise in branding, marketing, communications, and business strategy best practices.

Agency Leadership

• Contribute to agency thought leadership, business development, and strategic growth initiatives.
• Participate in new business pitches and proposal development.
• Mentor junior strategists, account managers, and team members.
• Support continuous improvement of agency strategic processes and methodologies.

Qualifications

Required

• Bachelor’s degree in Marketing, Communications, Business, Public Relations, or a related field.
• 7+ years of experience in brand strategy, marketing strategy, agency account planning, or related roles.
• Demonstrated experience developing brand positioning, messaging frameworks, and integrated marketing strategies.
• Exceptional presentation, facilitation, and communication skills.
• Strong analytical and critical thinking abilities.
• Experience leading client relationships and presenting to executive stakeholders.

Key Competencies

• Strategic Thinking
• Brand Development
• Client Relationship Management
• Marketing Planning
• Research & Insights
• Business Acumen
• Communication & Presentation
• Creative Collaboration
• Problem Solving
• Leadership & Mentorship