Account Manager (Performance Marketing)

Fluent, Inc; New York (NY); On-site; USD 75,000 - 90,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

401K with competitive employer match

Volunteer and philanthropic activities

Educational and social events

Competitive compensation

Job summary

Fluent, Inc. is seeking an Account Manager to join our growth-focused account management team in New York. You will use performance marketing expertise, analytics, and strong communication to manage a large client roster and develop strategies that drive revenue growth and long-term partnerships.

You will own client onboarding, regular performance reviews, and strategic recommendations, collaborating with the Account Director to uncover new revenue opportunities and optimize campaigns.

Qualifications

• 3-5 years of relevant experience managing a book of business within digital performance marketing.
• Excellent written and verbal communication.
• Strong analytical and Excel proficiency.
• Self-motivated, results-driven with ability to manage multiple campaigns.
• Experience in managing client budgets and developing strategic plans.

Responsibilities

• Gain understanding of Fluent's inventory, reporting, competitive advantages, resources, and processes and articulate them to clients.
• Manage a large book of business and maintain relationships with advertisers to meet expectations.
• Monitor client budgets and prepare formal business reviews to top clients.
• Lead all client communications including onboarding, feedback, and campaign recommendations.
• Collaborate with Account Director to implement revenue-growth solutions for clients.
• Communicate client KPIs internally for optimization.
• Proactively introduce new revenue-driving opportunities.
• Oversee onboarding for product flow of campaigns with Sales, Creative, and Ops.
• Provide feedback and optimization recommendations with internal teams.
• Plan to extend new business and channel distribution with established accounts.
• Oversee monthly billable numbers for invoicing.

Skills

Performance marketing

Analytical skills

Communication

Relationship building

Client management

Tools

Excel

Job description

Fluent is seeking an Account Manager to join our growing account management team. In this role, you will use your performance marketing expertise , analytical, communication, and relationship-building skills, to provide superior client service, research, and market analysis. You will persistently explore and uncover the business needs of your clients, managing a large book of business while developing comprehensive strategies that drive revenue growth and long-term partnership success. If you're a self-motivated, results-driven marketer who thrives in a fast-paced environment and knows how to turn data into client wins, this is the role where you'll thrive.

What You'll Do

• Rapidly gain a thorough understanding of Fluent's inventory offerings, reporting analysis, competitive advantages, resources, and processes and articulate them persuasively to new and existing clients
• Manage large book of business, and maintain strong relationships with new and existing advertisers, to successfully meet and exceed client performance expectations and ensure long-term success
• Monitor client budgets, with a focus on increasing marketing budgets or spends / Prepare and present formal business reviews to top clients
• Serve as lead for all communication with client, including onboarding, performance feedback, creative changes, pacing reports, performance reports, client meetings, campaign recommendations, comprehensive strategy to enable revenue growth, etc.
• In partnership with Account Director, identify, create, and implement solutions grounded on achieving measurable business results for our clients. Serve as external product consultant educating clients and agencies on ad solutions and best practices, and ultimately grow business partnerships
• Understand client's key performance indicators, and clearly communicate these metrics internally for optimization
• Proactively introduce new revenue driving opportunities
• Manage the onboarding process for the product - flow of campaign builds with sales, creative design with media team, and tracking requirements with Ops team
• Work closely with teams internally to provide continued feedback and analysis, optimization suggestions and recommendations
• Formulate plans to extend new business, and additional channel distribution with established accounts
• Responsible for overseeing monthly billable numbers to finance for invoicing

Requirements

• 3-5 years of relevant experience managing a book of business within digital performance marketing
• Experience in the digital performance space
• Extremely organized and meticulous, as you will manage many campaigns simultaneously
• Exceptional communicator
• Attentive to client budgets, spend targets, conscientious of revenue pacing, experienced in exercising sales skills
• Excellent math/analytical skills
• High proficiency in Excel, ability to use functions to analyze complex data sets
• Proficiency in utilizing industry tracking software
• Excellent writing skills
• Self-motivated/ self - starter mentality
• Management experience preferred

About Us

Fluent, Inc. (NASDAQ: FLNT) is a commerce media solutions provider connecting top-tier brands with highly engaged consumers. Leveraging diverse ad inventory, robust first-party data, and proprietary machine learning, Fluent unlocks additional revenue streams for partners and empowers advertisers to acquire their most valuable customers at scale. Founded in 2010, Fluent uses its deep expertise in performance marketing to drive monetization and increase engagement at key touchpoints across the customer journey. For more insights visit:https://www.fluentco.com/

Benefits

At Fluent, we like what we do, and we like who we do it with. Our team is a tight-knit crew of go-getters; we love to celebrate our successes! In addition, we offer a fully stocked kitchen, catered breakfast and lunch, and our office manager keeps the calendar stocked with activity-filled events. When we are not eating, working out, or planning parties, Fluent folks can be found participating in recreational sports leagues, networking with She Runs It, and bonding with across teams during quarterly outings to baseball games, fancy dinners, and pizza-making classes. And we have all the practical benefits, too...

• Competitive compensation
• Ample career and professional growth opportunities
• Health, dental, and vision insurance
• Pre-tax savings plans and transit/parking programs
• 401K with competitive employer match
• Volunteer and philanthropic activities throughout the year
• Educational and social events
• The amazing opportunity to work for a high-flying performance marketing company!

Salary Range: $75,000 to $90,000 - The base salary range represents the low and high end of the Fluent salary range for this position. Actual salaries will vary depending on factors including but not limited to location, experience, and performance.

Candidates may be at risk of targeting by malicious actors seeking personal information. Fluent recruiters will only reach out via LinkedIn or email with an @fluentco.com domain. Any outreach by Fluent via other sources (e.g. text, other domains etc) should be ignored.

Fluent participates in the E-Verify Program. As a participating employer, Fluent, LLC will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization. Fluent, LLC follows all federal regulations including those set forth by The Office of Special Counsel for Immigration-Related Unfair Employment Practices (OSC). The OSC enforces the anti-discrimination provision (

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