Account Executive, SMB - Base44

Wix; Salt Lake City (UT); On-site; USD 90,000 - 150,000; Full time

Job summary

Base44, an AI-powered software development platform recently acquired by Wix, is building a foundational Go-To-Market team in Salt Lake City. This role drives the full sales cycle, turning technical innovation into business value for SMBs.

You will balance outbound and inbound efforts, conduct discovery and tailored demos, and own commercial terms through close. You will help shape messaging, segmentation, and the early market momentum while coordinating with Wix leadership and Base44 teams.

Qualifications

• 2+ years of B2B sales experience in a technology company.
• Experience in SMB environments with short sales cycles and high-volume deals.
• Experience with PLG or land-and-expand motions to drive adoption.
• Familiarity with AI, ML, or developer-centric SaaS and discussing technical workflows.
• Self-motivated, goal-oriented, and comfortable with startup ambiguity.
• Strong communication skills and ability to tailor messages to technical and non-technical audiences.

Responsibilities

• Balance outbound with inbound and product-led opportunities; build pipeline with nuance.
• Understand customer workflows and show how Base44 solves real problems via discovery and demos.
• Manage the buying process by aligning decision-makers and handling technical and legal questions.
• Own commercial terms and drive deals through close; handoff and expansion with AM.
• Translate Base44 AI capabilities into business-speak for CXOs and founders.
• Shape foundational sales motion: messaging, outreach, and customer segmentation.
• Identify and convert high-potential prospects and build early market momentum.
• Provide feedback to product on market needs and roadmap alignment.
• Maintain a clean CRM and accurate deal forecasting to support rapid growth.

Skills

B2B sales

Quota smashing

SMB sales

PLG/land-and-expand

AI/ML familiarity

Strong communication

Job description

We’re building the foundational Go-To-Market team for Base44, an AI-powered software development platform recently acquired by Wix. In this role, you’ll be at the forefront of a category-defining shift in how software is built—bringing a transformative product to the SMB segments. This is a high-impact, high-velocity role for a seller who thrives in an entrepreneurial environment. You won’t just be following a playbook; you’ll be helping to write it. Working closely with Base44 and Wix leadership, you will drive the full sales cycle, turning technical innovation into tangible business value for our customers.

In your day-to-day, you will:

Balance outbound with inbound and product-led opportunities. Reps need to create a pipeline, but this isn’t an outbound-only role.

Ability to understand the customer’s workflow and show how Base44 solves a real business problem through discovery and tailored demos

Managing the buying process by aligning decision-makers, working through technical and legal questions, and owning commercial terms through close.

Partnering with AM on handoff and expansion.

Turn Base44’s AI capabilities into "business-speak" that resonates with CXOs, Product Leads, and Founders

Shape the foundational sales motion, including messaging, outreach strategies, and customer segmentation to support future scale

Identify and convert high-potential prospects, building the early momentum that defines our market presence

Act as a critical feedback loop between the market and our product team to influence the roadmap and positioning

Maintain a clean CRM and provide accurate deal forecasting to support our rapid growth

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We are seeking candidates located in or near the Salt Lake City, Utah, or San Diego, California area.

Qualifications

2+ years of B2B sales experience in a technology company, with a proven track record of smashing quotas

Experience in SMB environments with shorter sales cycles and high-volume deal flow

Experience with PLG or "land and expand" motions, leveraging ICs to drive organizational adoption

Familiarity with AI, ML, or developer-centric SaaS—comfortable discussing technical workflows with stakeholders

Self-motivated, goal-oriented, and comfortable with the ambiguity of a "startup within a giant" environment

Strong communication skills with the ability to tailor complex messaging to technical and non-technical audiences

Additional Information

Software used to take months and a team of engineers. At Base44, it takes a conversation. Our AI platform turns plain language into working custom software, and we’re changing who gets to build. As part of Wix, we have the backing of a global leader. Inside it, we move like a startup: fast, scrappy, and obsessed with simple solutions to hard problems. If you want to shape a category as it takes off, this is your seat.