Account Executive, SMB

Base44; Salt Lake City (UT); On-site; USD 120,000 - 180,000; Full time

Job summary

Base44 Inc. in the Salt Lake City area is seeking a high-velocity B2B sales professional to help launch our AI-powered software development platform for SMBs. You will own a full sales cycle, balancing outbound and inbound opportunities, and translate complex AI capabilities into business value for CXOs and founders.

The role emphasizes PLG adoption, rapid quota attainment, and collaboration with Wix leadership to shape messaging, segmentation, and go-to-market motion as we scale.

Qualifications

• 2+ years of B2B software sales with quota attainment.
• Experience selling to SMBs with shorter cycles and high deal flow.
• Familiarity with PLG or land-and-expand motions.
• Comfort discussing AI/ML workflows with stakeholders.
• Self-motivated, startup mindset and strong communication.

Responsibilities

• Balance outbound with inbound and product-led opportunities.
• Understand customer workflows and demonstrate business value via tailored demos.
• Manage the buying process and negotiate terms to close.
• Partner with AM for handoffs and expansion.
• Translate Base44 AI capabilities into business language for CXOs.
• Shape messaging, outreach strategies, and customer segmentation.
• Identify high-potential prospects and build early market momentum.
• Provide accurate CRM data and deal forecasting.

Skills

B2B sales

Quota attainment

SMB sales

PLG

AI familiarity

Startup mindset

Communication

Tools

CRM software

Job description

We're building the foundational Go-To-Market team for Base44, an AI-powered software development platform recently acquired by Wix. In this role, you'll be at the forefront of a category-defining shift in how software is built-bringing a transformative product to the SMB segments. This is a high-impact, high-velocity role for a seller who thrives in an entrepreneurial environment. You won't just be following a playbook; you'll be helping to write it. Working closely with Base44 and Wix leadership, you will drive the full sales cycle, turning technical innovation into tangible business value for our customers.

In your day-to-day, you will:

Balance outbound with inbound and product-led opportunities. Reps need to create a pipeline, but this isn't an outbound-only role.

Ability to understand the customer's workflow and show how Base44 solves a real business problem through discovery and tailored demos

Managing the buying process by aligning decision-makers, working through technical and legal questions, and owning commercial terms through close.

Partnering with AM on handoff and expansion.

Turn Base44's AI capabilities into "business-speak" that resonates with CXOs, Product Leads, and Founders

Shape the foundational sales motion, including messaging, outreach strategies, and customer segmentation to support future scale

Identify and convert high-potential prospects, building the early momentum that defines our market presence

Act as a critical feedback loop between the market and our product team to influence the roadmap and positioning

Maintain a clean CRM and provide accurate deal forecasting to support our rapid growth

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We are seeking candidates located in or near the Salt Lake City, Utah, or San Diego, California area.

Requirements

2+ years of B2B sales experience in a technology company, with a proven track record of smashing quotas

Experience in SMB environments with shorter sales cycles and high-volume deal flow

Experience with PLG or "land and expand" motions, leveraging ICs to drive organizational adoption

Familiarity with AI, ML, or developer-centric SaaS- comfortable discussing technical workflows with stakeholders

Self-motivated, goal-oriented, and comfortable with the ambiguity of a "startup within a giant" environment

Strong communication skills with the ability to tailor complex messaging to technical and non-technical audiences

About the team

Software used to take months and a team of engineers. At Base44, it takes a conversation. Our AI platform turns plain language into working custom software, and we're changing who gets to build. As part of Wix, we have the backing of a global leader. Inside it, we move like a startup: fast, scrappy, and obsessed with simple solutions to hard problems. If you want to shape a category as it takes off, this is your seat.

About Base44

We're building something game-changing, and we're just getting started. This is a unique opportunity to define the positioning of a product that's changing how people build software. If you're comfortable owning a project from start to finish, crafting clear and compelling storytelling, and thrive working at the intersection of marketing and emerging technology - you'll fit right in.