We are seeking a motivated and consultative Account Executive (AE) with a strong background in performance marketing to join our sales team. This role will focus on acquiring new clients and expanding relationships.
Base pay range
$100,000.00/yr - $140,000.00/yr
Key Responsibilities
Sales & Business Development
- Drive new business growth by selling our product to hospitals, health systems, and physician groups, proactively identifying and engaging prospective clients through cold outreach, networking, conferences, referrals, and other demand generation strategies.
- Build a robust pipeline of healthcare organizations by leveraging industry knowledge, marketing trends, and account-based selling techniques.
- Qualify leads and uncover client/prospect pain points to tailor consultative solutions.
- Lead and manage the full sales cycle from initial outreach to deal close, collaborating with internal strategy, marketing, and implementation teams as needed.
- Deliver compelling presentations and proposals that highlight ROI-driven marketing strategies.
- Cultivate strong, trusted relationships with VPs and Directors of Marketing, and other decision-makers.
- Consistently achieve or exceed revenue and quota goals.
- Provide accurate pipeline management and forecasting in the CRM system.
- Identify upsell and cross-sell opportunities to grow existing accounts over time.
Client Consultation & Budget Recommendations
- Serve as a trusted advisor to healthcare executives and marketing leaders.
- Recommend campaign budgets by service line (e.g., cardiology, orthopedics, oncology, urgent care, women’s health, etc.) to ensure patient acquisition goals are met.
- Guide clients on appropriate media mix, budget allocations, and investment levels needed to achieve expected results.
- Collaborate with strategy and analytics teams to align budget recommendations with performance benchmarks and ROI models.
- Educate clients on digital attribution, lead-to-patient conversion tracking, and measurable KPIs.
Market Expertise & Industry Knowledge
- Stay current on trends in healthcare marketing, patient acquisition, and digital advertising performance.
- Clearly articulate the organization's unique value proposition and competitive differentiation.
- Brand/company representation at conferences, webinars, and industry networking events.
Collaboration & Internal Alignment
- Partner with internal media, analytics, and strategy teams to deliver client-ready recommendations.
- Ensure smooth transition of new clients to account management teams for long-term success.
- Share insights from client interactions to inform service line strategies, pricing models, and thought leadership content.
Qualifications
Required:
- 3–5+ years of sales or business development experience in performance marketing, digital advertising, or healthcare marketing.
- Proven success selling campaigns that include paid media (search, social, display, programmatic), SEO, and analytics.
- Ability to consult with healthcare organizations on budget allocation by service line to maximize ROI.
- Track record of meeting/exceeding quotas in complex, consultative sales environments.
- Strong presentation, negotiation, and consultative selling skills.
- Proficiency in CRM systems (Salesforce, HubSpot, or similar).
Preferred:
- Experience working with hospitals, health systems, or physician groups.
- Familiarity with HIPAA-compliant marketing practices and healthcare regulations.
- Bachelor’s degree in marketing, business, or related field.
Seniority level
Employment type
Job function
- Sales, Marketing, and Advertising
- Advertising Services