Account Executive [Remote (Full-Time)]

CÔNG TY TNHH H TWIN; United States; Remote; USD 50,000 - 80,000; Full time

Job summary

A leading company in the beauty sector is seeking a proactive and creative Account Executive to manage e-commerce operations and lead content direction for top K-beauty brands. This role involves coordinating campaigns, driving influencer collaborations, and managing brand messaging across platforms, with exposure to regional markets like Singapore and Malaysia.

Qualifications

• Experience managing e-commerce platforms, especially Shopee and TikTok.
• Strong background in content direction and campaign management.
• Ability to work with designers and influencers.

Responsibilities

• Lead content direction for product and brand.
• Operate and manage brand stores on Shopee and TikTok Shop.
• Plan and execute promotional activities and campaigns.

Skills

Creativity

Proactive Management

Content Creation

E-commerce Operations

Cross-border Marketing

Job description

We are looking for a proactive and creative Account Executive to manage ecommerce operations and lead content direction for top K-beauty brands. This role will focus on handling Shopee and TikTok Shop stores, coordinating campaigns, driving influencer collaborations, and building consistent brand messaging through visual and written content across platforms.

You’ll also have the opportunity to manage regional Shopee markets beyond Vietnam, such as Singapore and Malaysia, gaining hands-on experience in cross-border e-commerce operations.

Key Responsibilities:

Content Direction

• Lead content direction for both product and brand, including product listings, banners, social media, and campaign assets.
• Create content briefs for visual and written assets (banners, thumbnails, captions, reels).
• Work closely with internal designers and external creators, agencies, or KOLs to produce branded content, especially short-form video (TikTok/Instagram Reels).
• Ensure all content aligns with brand identity and resonates with target audiences across platforms.

E-commerce Management

• Operate and manage official brand stores on Shopee and TikTok Shop (Vietnam, Singapore, Malaysia, etc).
• Optimize product listings (titles, descriptions, images, keywords) for visibility and conversion.
• Plan and execute platform campaigns, flash sales, and promotional activities.
• Scout KOL and prepare content briefs for each KOL collab campaign. Manage AMS campaigns.
• Monitor performance and generate reports on sales, traffic, and customer engagement.