Account Executive - North Carolina

Colonial Group; Hickory (NC); On-site; USD 60,000 - 90,000; Full time

Job summary

Lee Enterprises, partnering with Amplified Digital, seeks an Account Executive in North Carolina to drive new business and grow a robust book of digital advertising clients.

You will prospect, present customized proposals, close deals, and collaborate with internal teams to deliver campaigns across display, search, social, video, and OTT offerings. Travel within the territory and across U.S. time zones may be required.

Qualifications

• 3+ years of outside sales experience required.
• Experience in digital advertising, media, or B2B sales preferred.
• Proven track record of prospecting, developing new business, and closing sales.
• Bachelor's degree in Marketing, Advertising, or Business preferred; equivalent experience considered.
• Proficiency with Microsoft Office Suite.

Responsibilities

• Prospect and generate new business via cold calls, networking, referrals, and meetings.
• Maintain outbound prospecting activity to build and advance the sales pipeline.
• Develop relationships with decision-makers across assigned territory.
• Present customized digital advertising proposals aligned with client objectives.
• Sell a suite of digital advertising solutions including display, search, social, video, OTT/CTV.
• Manage and advance a sales pipeline from initial prospecting to close.
• Collaborate with internal teams to execute client campaigns and report results.

Skills

Hunter mentality

Consultative selling

Negotiation

Presentation skills

Relationship building

Digital advertising knowledge

Education

Bachelor's degree in Marketing/Advertising/Business

Tools

HubSpot

CRM systems

Google Analytics

Google Ads

Job description

Account Executive – North Carolina

Lee Enterprises, partnering with Amplified Digital, is seeking a driven and results-orientedOutside Sales Executive with a hunter mentalityto sell digital advertising solutions to businesses.

Position Responsibilities

• Prospect and generate new business through cold calling, networking, referrals, email outreach, and in-person and virtual meetings.
• Consistently maintain a high level of outbound prospecting activity and sales appointments to build and advance the sales pipeline.
• Identify and develop relationships with prospective clients and key decision-makers across an assigned geographic territory.
• Conduct needs assessments to understand client goals, target audiences, marketing challenges, and desired outcomes.
• Develop and present customized digital advertising proposals that align with client objectives and budgets.
• Sell a comprehensive suite of digital advertising solutions, including, but not limited to, display, search, social, video, OTT/CTV, and website solutions.
• Create, manage, and advance a sales pipeline from initial prospecting through close.
• Negotiate and close new business while consistently working toward or exceeding assigned revenue goals.
• Establish, grow, and manage a significant book of business through new client acquisition, retention, and account expansion.
• Collaborate with internal digital marketing, campaign fulfillment, creative, analytics, and sales support teams to develop and execute client campaigns.
• Monitor campaign performance and communicate results and optimization opportunities to clients.
• Maintain accurate and timely prospect, client, activity, and pipeline information within the company CRM.
• Stay current on digital advertising trends, emerging technologies, products, and competitive offerings.

Knowledge, Skills, & Abilities

• Hunter mentality and strong drive to identify and pursue new business opportunities.
• Consultative sales approach with the ability to uncover client needs and translate business objectives into effective advertising solutions.
• Strong presentation, negotiation, closing, and relationship-building skills.
• Excellent verbal and written communication skills.
• Strong understanding of digital marketing platforms, advertising technology, and campaign performance metrics.
• Ability to confidently present and communicate with business owners, executives, and other decision-makers.
• Strong organizational, time-management, and territory-management skills.
• Self-motivated and results-oriented, with the ability to work independently in a fast-paced, performance-driven environment.
• Ability to manage multiple opportunities and priorities while maintaining consistent follow-through.
• Ability to analyze campaign performance and use data to communicate value and identify opportunities for optimization.
• Ability to collaborate effectively with cross-functional teams.
• Familiarity with CRM systems and sales analytics.
• Valid driver's license and reliable transportation required.
• Ability to travel as needed throughout the assigned territory and work effectively across all U.S. time zones.

Education & Experience

• Minimum 3 years of recent outside sales experience required; digital advertising, media, marketing services, or B2B sales experience preferred.
• Proven track record of prospecting, developing new business, and closing sales.
• Demonstrated success establishing and growing a significant book of business.
• Experience selling across a large geographic territory preferred.
• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field preferred; equivalent professional experience may be considered.
• Proficiency with Microsoft Office Suite required.
• Experience with HubSpot or another CRM platform preferred.
• Working knowledge of Google Analytics and Google Ads preferred; relevant certifications are a plus.