Account Executive/Marketing Consultant

Nexstar Media Group; Austin (TX); On-site; USD 65,000 - 95,000; Full time

Job summary

KXAN is seeking a Marketing Consultant to drive advertising revenue across Broadcast TV, OTT/Streaming, and Digital Marketing. You will identify opportunities, tailor campaigns, and manage execution to meet client goals while growing relationships in Central Texas.

Join a trusted local brand and collaborate with agencies and business owners to deliver measurable results and revenue growth through customized advertising solutions.

Qualifications

• Bachelor's degree or equivalent experience in sales, marketing or media.
• Strong ability to identify client needs and develop tailored advertising solutions.
• Proven ability to build long-term client relationships.
• Experience with digital advertising across TV, streaming, and online channels.
• Excellent communication and presentation skills.
• Ability to manage campaigns from proposal to renewal.

Responsibilities

• Prospect and develop new business through outbound outreach, networking, referrals, and in-market visits.
• Conduct discovery meetings to assess client goals, challenges, and marketing needs.
• Develop and present customized broadcast, streaming, and digital advertising solutions.
• Launch, manage, and optimize campaigns from proposal through renewal.
• Build and maintain strong client relationships through ongoing communication and performance reviews.
• Increase revenue through renewals, upselling opportunities, and new campaign initiatives.
• Collaborate with internal sales support, strategy, creative, and research teams to deliver exceptional client results.
• Maintain accurate activity, pipeline, and revenue forecasting within CRM systems.
• Serve as a trusted marketing resource within the local business community.
• Stay current on industry trends, emerging technologies, and best practices in digital advertising and media sales.

Skills

Digital marketing

Relationship-building

Prospecting

Cold calling

Negotiation

Time management

Team collaboration

Coachable

Education

Bachelor's degree in Marketing, Advertising, Communications, Business, or related field

Valid driver's license

Tools

CRM systems

Job description

A KXAN Marketing Consultant is a strategic sales professional responsible for generating advertising revenue through Broadcast Television, OTT/Streaming, and Digital Marketing solutions. In this role, you will identify and develop new business opportunities, uncover client marketing needs, create customized advertising strategies, and oversee campaign execution and performance.

As a trusted marketing advisor, you will partner with business owners and advertising agencies to deliver innovative campaigns that drive measurable results while building long-term client relationships and generating revenue growth for KXAN.

Why Join KXAN?

• Represent the most trusted local news brand in Central Texas.
• Offer clients a full suite of advertising solutions, including broadcast television, streaming, and digital marketing.
• Work with local businesses and agencies across one of the fastest-growing markets in the country.
• Receive ongoing training, coaching, and professional development opportunities.
• Build a rewarding career with one of the nation's leading local media companies.

Key Responsibilities

• Prospect and develop new business through outbound outreach, networking, referrals, and in-market visits.
• Conduct discovery meetings to assess client goals, challenges, and marketing needs.
• Develop and present customized broadcast, streaming, and digital advertising solutions.
• Launch, manage, and optimize campaigns from proposal through renewal.
• Build and maintain strong client relationships through ongoing communication and performance reviews.
• Increase revenue through renewals, upselling opportunities, and new campaign initiatives.
• Collaborate with internal sales support, strategy, creative, and research teams to deliver exceptional client results.
• Maintain accurate activity, pipeline, and revenue forecasting within CRM systems.
• Serve as a trusted marketing resource within the local business community.
• Stay current on industry trends, emerging technologies, and best practices in digital advertising and media sales.

Qualifications & Skills

• Strong understanding of digital marketing, including OTT/Streaming, paid media, and online advertising solutions.
• Excellent relationship-building skills with the ability to establish long-term client partnerships.
• Self-motivated, results-oriented, and driven to meet and exceed revenue goals.
• Strong communication, presentation, negotiation, and problem-solving skills.
• Highly organized with exceptional time-management abilities.
• Comfortable with prospecting, cold calling, and developing new business opportunities.
• Collaborative team player with a positive attitude and strong work ethic.
• Coachable, adaptable, and eager to grow professionally.

Education & Experience

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field, or equivalent experience in sales, marketing, or media.
• Valid driver's license with an acceptable driving record.
• Sales, marketing, media, or advertising experience preferred, but not required.