Account Executive, KGTV

Scripps Media, Inc.; San Diego (CA); On-site; USD 80,000 - 90,000; Full time

Benefits offered by this job

Uncapped sales commission

Monthly allowance for mileage and cell phone

Full medical, dental, and vision benefits

Retirement savings plan with company match

Pet discount program

Job summary

Scripps Media, Inc. is seeking an experienced Account Executive, Local to help businesses in San Diego thrive through innovative advertising solutions. This role involves selling advertising solutions, managing client relationships, and utilizing data for marketing proposals.

Candidates should have 2+ years in sales, strong communication skills, and proficiency in Microsoft and Google Office tools. The position offers an annual salary of $80,000 – $90,000 along with uncapped commissions and comprehensive benefits.

Qualifications

• 2+ years of proven sales experience.
• Experience in strategic account management preferred.
• Valid driver’s license and good driving record.

Responsibilities

• Sell advertising solutions to local businesses.
• Conduct needs analysis and propose customized solutions.
• Independently secure appointments and develop new business.
• Manage sales funnel and monitor key performance indicators.
• Build strong client relationships.

Skills

Creative thinking

Sales and upselling skills

Strong communication skills

Data analysis

Time management

Client relationship management

Education

BS/BA in a related discipline

Tools

Microsoft Office

Google Office

Job description

Overview

Are you an experienced media sales professional ready to help local businesses thrive? KGTV is seeking an Account Executive, Local who will bring proven expertise working with both established accounts and securing new business to empower businesses in San Diego to reach their customers through innovative, multi-platform advertising solutions.

Responsibilities

• Sell advertising solutions to local and regional businesses and advertising agencies.
• Apply the Scripps Sales Process (SSP) to analyze current and prospective customer needs and propose customized advertising solutions that deliver a return on investment.
• In addition to television commercial airtime sales, facilitate customers’ ability to take advantage of the full array of digital marketing options available.
• Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales to develop and maintain new business from traditional and non‑traditional advertisers.
• Use ratings data, qualitative information and market trends to negotiate program ratings and advertising rates with agencies in order to maximize revenue and develop custom solutions for new advertisers.
• Serve as a trusted advisor to new and existing clients, provide best‑in‑class customer service, grow accounts, and gain additional business from referrals.
• Perform client services, including media availability negotiations, presentation preparation, delivery and execution, copywriting, credit applications and revenue collection.
• Effectively and proactively manage a sales funnel through the Customer Relationship Management (CRM) system, monitoring and achieving key performance indicators and expected activity levels.
• Contribute to the creative development of campaigns through client communication, needs analysis, storyboard and concept creation, and assistance in production aspects.
• Build and maintain strong client relationships, which may include entertaining prospective and existing clients.
• Perform routine administrative functions of a media salesperson, such as make‑good resolution, continuous CRM updates, and communication with sales leadership regarding account status.
• Perform other duties as assigned.

Qualifications

• BS/BA in a related discipline preferred or equivalent years of experience.
• Generally 2+ years of proven sales success preferred.
• Experience in strategic account management, broadcast ratings, and digital execution preferred.
• Valid driver’s license, good driving record, and ability to provide proof of insurance with the company‑required insurance limits.

Desired Skills and Qualities

• Highly self‑motivated and goal focused.
• Highly creative and innovative thinker.
• Strong influencing, selling, and upselling skills.
• Effective teamwork and collaboration skills.
• Very strong analysis and data interpretation—able to translate needs and research data into sound marketing proposals.
• Exceptional verbal and written communication skills.
• Outstanding presentation abilities (in person/virtual, small/large groups, all levels).
• Strong time management and organizational skills.
• Proficient with Microsoft Office (Word, Excel, and PowerPoint).
• Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms (e.g., Skype, WebEx, Zoom, or MS Teams).

Compensation

Annual salary: $80,000 – $90,000. Pursuant to state and local salary transparency laws, the salary range posted is specific to candidates who will perform this work in California.

Benefits

• Uncapped sales commission.
• Monthly allowance for mileage and cell phone.
• Extensive Scripps Sales Process training.
• A career path to grow your professional experiences.
• Full medical, dental, and vision benefits, as well as certain other health and wellness benefits.
• Retirement savings plan with company match.
• Disability accident insurance.
• Life insurance.
• ID protection.
• Pet discount program.
• Employee assistance program.

Location

San Diego, California—a vibrant coastal city known for perfect weather, stunning beaches, and a thriving business community. The city offers a high quality of life with world‑class dining, craft breweries, a dynamic arts and culture scene, historic neighborhoods, and outdoor recreation opportunities.

Equal Employment Opportunity

As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis that would be in violation of any applicable federal, state or local law. We will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.