Account Executive - Digital & Programmatic Media Sales

Sacbar; Northern (KY); Hybrid; USD 80,000 - 95,000; Full time

Benefits offered by this job

401(k) with company matching

100% remote work

PTO 23 days per year

Long-term disability & health coverage

Domestic-partner benefits

Job summary

TARA Media is seeking a high-energy Account Executive to drive net-new revenue with our programmatic advertising suite. You will lead outbound prospecting, engage decision-makers, and deliver consultative solutions across four core verticals.

Candidates should thrive as hunters, manage a full sales funnel, and collaborate with internal teams to tailor omnichannel campaigns for measurable business results. This role is US-based with remote work flexibility.

Qualifications

• Proven track record in digital advertising, media, marketing services, or SaaS sales.
• Hunter mindset with ability to own the full sales cycle from lead to close.
• Strong understanding of programmatic media channels and integrated campaigns.
• Excellent communication, negotiation, and executive-level presentation skills.

Responsibilities

• Develop outbound sales strategies and drive enterprise advertising sales.
• Identify prospect challenges and position Tara Media’s solutions.
• Conduct discovery meetings, deliver data-driven presentations, and lead reviews.
• Collaborate with strategy and media teams to craft omnichannel campaign recommendations.
• Build, track, and maintain a robust CRM pipeline.
• Achieve or exceed net-new revenue targets and metrics.

Skills

Hunter sales

Sales pipeline

Programmatic advertising

C-suite outreach

CRM usage

Tools

CRM

Job description

Annual Salary - $80,000 - $95,000

Commission - Up to $250,000 (annually)

US based - Must be authorized to work in the US

About Us:

TARA Media is a growing digital marketing agency focused on helping brands scale through data-driven strategy, performance marketing, and creative execution. We partner with clients across industries to deliver measurable results through paid media, SEO, content, and digital strategy.

As we continue to grow, we are seeking to hire a highly motivated Account Executive responsible for generating net-new revenue through the sale of all of TARA Media's suite of solutions.

The Role:

As a vertical-focused Account Executive, you will be responsible for driving net-new revenue by selling our suite of programmatic advertising solutions. This role is built for a true "hunter" who thrives on outbound prospecting, building relationships with decision-makers, and executing consultative sales strategies. While opportunities outside these verticals are welcome, you will focus primarily on strategic growth across four core vertical markets: Non-Profit Organizations, Direct-to-Consumer (DTC) Brands, Automotive Tier 2 Dealers & Dealer Groups, and Financial Services.

Key Responsibilities:

• Develop and execute proactive outbound sales strategies within targeted media verticals, driving enterprise advertising sales and cultivating relationships with local television stations, national broadcast and cable networks (e.g., Univision, FUSE, The CW), and major cable providers
• Identify prospect marketing challenges and position TARA Media’s suite of solutions, including Audience activation, Data, Modeling, Social Media, CTV, Texting, Email, Direct Mail, and a full suite of Marketing Services to drive measurable business outcomes.
• Conduct discovery meetings, deliver data-driven presentations, and lead proposal reviews with marketing executives, business owners, and agency leaders.
• Collaborate with internal strategy and media execution teams to craft customized omnichannel campaign recommendations.
• Build, track, and maintain a robust pipeline of qualified opportunities using our CRM
• Achieve or exceed net-new revenue targets and performance metrics, including pipeline growth, proposal-to-close conversion rates, deal size, and sales cycle efficiency.

• Proven track record in digital advertising, media, marketing services, or SaaS sales.
• Demonstrated ability to hunter-prospect, self-manage a full sales pipeline from lead generation to close, and consistently hit revenue goals.
• Deep understanding of programmatic media channels (Display, Online Video, CTV, Digital Audio) and how they integrate into holistic marketing campaigns.
• Strong consultative selling skills with the ability to articulate value over price commodity.
• Exceptional communication, presentation, and negotiation skills comfortable engaging C-suite and senior marketing decision-makers.
• Self-motivated, highly organized, and thriving in a performance-driven environment.

Benefits

We believe that a diverse, inclusive staff is a fundamental strength. We’re committed to hiring people of all races, ethnicities, religions, ages, sex, genders, sexual orientations, and gender identities. Women, people of color, LGBTQ+ individuals, and members of untapped groups are strongly encouraged to apply and are welcome on our teams.

We are committed to providing reasonable accommodations throughout the hiring process and employment. If you require an accommodation to apply for or interview for this position, please let us know.

• Including a 401(k) with generous company matching.
• 100% REMOTE WORKING OPPORTUNITY
• Always have been and always will be.
• Domestic-partner inclusive, health, dental, vision, life, cancer coverage, and long-term disability insurance for you and your dependents.
• 23 days of PTO per year. We believe in work-life balance and encourage you to use your time off.
• 10 weeks of fully paid time off. All genders qualify equally, and the policy includes adoptions.

Preferred Experience:

• Established network or background selling directly into one or more of our primary target verticals (Non-Profit, DTC, Automotive Tier 2/Dealer Groups, Financial Services).
• Direct experience selling Demand-Side Platform (DSP) media buying, CTV/Video, or MarTech solutions.
• Background working within or selling on behalf of a digital agency.