Account Executive

TEGNA, Inc.; Indianapolis (IN); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Comprehensive medical plans

401(k) with company match

Generous paid time off

Flexible virtual doctor appointments

Annual therapy sessions

Job summary

TEGNA, Inc. seeks a motivated technology or digital media sales account executive to drive revenue growth by selling digital and television media solutions. The ideal candidate will have over three years of experience in digital media sales and a proven ability to meet sales targets effectively.

This role involves consultative selling and relationship management with clients, understanding their needs, and optimizing campaigns to deliver results. Join a high-energy environment with strong growth potential and comprehensive benefits!

Qualifications

• 3+ years of experience in digital media sales or advertising.
• Proven track record of meeting sales targets in a competitive environment.
• Strong understanding of digital marketing channels and industry trends.
• Self-motivated with a passion for sales and digital media.

Responsibilities

• Drive sales by identifying new business opportunities across digital channels.
• Develop and nurture long-term relationships with clients.
• Provide consultative solutions by understanding clients' business goals.
• Research industry trends and competitor offerings to develop client pipeline.
• Craft compelling sales presentations and proposals.
• Ensure successful campaign execution and optimization.
• Regularly report on sales targets, campaign performance, and metrics.

Skills

Digital media sales

Communication

Consultative selling

CRM proficiency

Negotiation

Tools

Google Analytics

Microsoft Office Suite

Job description

TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

We are seeking a highly motivated and results-driven technology or digital media sales account executive to join our team. This role is responsible for driving revenue growth through the sale of digital and television media solutions, including streaming and broadcast television, digital advertising, and content partnerships. The ideal candidate will have a proven track record in digital sales, business development with a deep understanding of media and marketing trends, and the ability to build and maintain strong client relationships. This role requires a strategic approach to identifying opportunities, pitching solutions, and delivering measurable results for clients.

Key Responsibilities

• Sales & Revenue Generation: Drive sales by identifying and securing new business opportunities across multiple digital channels, including streaming, online video and display, and content marketing solutions.
• Client Relationship Management: Develop and nurture long‑term relationships with clients, ensuring their marketing needs are met and identifying areas for upselling and cross‑selling additional services.
• Consultative Selling: Provide consultative solutions to clients by understanding their business goals, analyzing market trends, and recommending tailored marketing strategies that drive results.
• Market Research & Lead Generation: Research industry trends and competitor offerings to develop a robust pipeline of prospective clients and stay ahead of market shifts.
• Proposal Development & Pitching: Craft compelling sales presentations and proposals that showcase the value of our media offerings, using data and insights to communicate potential ROI.
• Campaign Management & Optimization: Collaborate with internal teams to ensure successful campaign execution, monitoring performance, and optimizing for maximum effectiveness and client satisfaction.
• Reporting & Analytics: Regularly review and report on sales targets, campaign performance, and key metrics to clients and internal stakeholders.
• Collaboration: Work closely with the account management and product teams to align on campaign strategies, creative assets, and ad placements that meet clients’ needs.
• Performance Management: Strategically use CRM and prospecting tools to manage and achieve quotas as it pertains to activity metrics and revenue goals.

Qualifications

• 3+ years of experience in digital media sales, advertising, or a related industry.
• Proven track record of meeting or exceeding sales targets in a competitive environment.
• Strong understanding of digital marketing channels and industry trends, including programmatic, streaming media, display, video, social, and content marketing.
• Excellent communication, negotiation, and presentation skills.
• Ability to interpret data and analytics to provide actionable insights.
• Self‑motivated, with a passion for sales and digital media.
• Proficient in CRM software and Microsoft Office Suite; familiarity with ad management tools a plus.

Preferred Skills

• Experience working with business owners and/or agency clients.
• Knowledge of streaming and digital media.
• Familiarity with tools like Google Analytics, DSPs, and SSPs.

Why Join Us

We offer a collaborative, high‑energy environment where your contributions make an immediate impact. Join a forward‑thinking team and drive the future of media sales with access to cutting‑edge tools and resources.

Job Type & Compensation

Full‑Time. Salary: Competitive base plus commission. Location: [Company Location or indicate if remote/flexible].

Benefits

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. Medical plans (Blue Cross/Blue Shield of Texas) for full‑ and part‑time employees; dental, eye, fertility, surrogacy and adoption assistance; disability and life insurance. Our 401(k) program allows employees to contribute 1%‑80% of pay on a pre‑tax basis, with up to 4% matched by the company and fully vested from day one. All employees and eligible family members receive nine free virtual doctor appointments and twelve free annual therapy sessions. We offer generous paid time off and nine paid holidays per year. Some jobs are covered by a collective bargaining agreement; benefits may differ for certain roles.

Equal Employment Opportunity

TEGNA Inc. is a proud equal‑opportunity employer. We are proud to be an equal‑opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you need an accommodation to submit your application, please email [e-mail].