Account Executive, Brand

Edelman; New York (NY); On-site; USD 55,000 - 68,000; Full time

Job summary

A leading company in public relations is seeking an Account Executive to join their Brand Team for a global food & beverage account. This role offers the chance to work on creative communication campaigns, engage stakeholders, and grow within a supportive and collaborative environment.

Benefits

Medical and dental insurance

401K

Paid Time Off

Wellness programming

Qualifications

• At least 1 year of relevant experience in Communications Marketing.
• Strong interest in food, beverage, and lifestyle sectors.
• Excellent written and verbal communication skills.

Responsibilities

• Support account teams in daily activities.
• Conduct research and prepare materials including press releases.
• Build a network of media and industry influencer contacts.

Skills

Media relations

Writing

Storytelling

Organizational skills

Problem solving

Education

Bachelor’s degree or equivalent work experience

Tools

MuckRack

Cision

Meltwater

Microsoft Office

Job description

Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.

We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.

Edelman is looking for an Account Executive to join our Brand Team supporting U.S. programming for a global food & beverage account. The ideal candidate is detailed oriented, collaborative, a problem solver at heart, has strong media relations, writing and storytelling skills, and is well versed in pop culture, digital and social media. Experience with food related accounts, on-site event support and understanding of emerging social platforms is a plus.

This is a great opportunity to advance your experience with a top consumer brand, work on creative brand communication campaigns, launch new products and help the team engage stakeholders across a variety of channels. Not to mention, you’ll work and learn from some of the best in the business and be a part of a firm that prides itself on curiosity, entrepreneurialism and forward thinking.

Responsibilities:

• Support account teams in daily activities – learn Edelman’s various consulting processes/approaches, including integrated communications, media relations, consumer engagement, trend monitoring, brand collaborations, social media and digital campaigns, and support account teams in the execution of these processes for clients
• Demonstrate a basic understanding of the public relations industry and its basic principles
• Understand key client information, including business strategy, industry issues, products and services, key customers, and competitors
• Provide client service administration, including preparing client status and activity reports, attending meetings and conference calls, compiling media and competitor coverage, coordinating media outreach, press events scheduling, and logistics as well as press mailer kits
• Research, outline, write, edit, and proofread materials, including press materials (e.g. key messages, fact sheets, press releases) awards, and social media content
• Support planning and execution for earned media strategies, inclusive of research, analysis of media coverage and online conversations, and integration with support agencies
• Demonstrate a general knowledge of how media outlets are using social media tools and eager to incorporate them into our work
• General knowledge of media landscape including outlets and reporters, media list development
• Build a network of media and industry influencer contactsand support in media outreach, securing stories and tracking results
• Have your finger on the pulse with social trends and cultural happenings and proactively identify and develop, fresh story angles and opportunities for clients to take part
• Collaborate with creative, influencer and strategy teams for ideation and to ensure earned angles, as required
• Manage projects using organizational skills, working with colleagues, vendors, and support agencies, and keeping project leaders apprised of status
• Help supervise interns/trainees and provide ongoing, constructive feedback
• Demonstrates basic understanding of financial concepts at the project level, understands agency billing and invoicing procedures, and assists project managers on tracking and monitoring financials
• Learn about Edelman’s various capabilities and contribute ideas about how to improve them and develop new capabilities
• Participate in the new business process, as necessary, including research, audits, and preparation of proposals
• Commit to continuous learning and improvement of your technical and leadership skills
• Demonstrate being a detail-oriented communicator with an energetic presence and entrepreneurial spirit. We’re looking for someone who is media savvy, collaborative, hungry to learn and try/recommend new tactics

You're a great fit if you:

• Are seeking an amazing workplace invested in supporting your growth and development
• Value a diverse and inclusive work environment and understand the importance of having a team that can represent all types of voices.
• Thrive in a fast-paced, flexible, ever-changing environment
• Are detail-oriented with strong organizational and multi-tasking skills, capable of driving results, and working with a sense of urgency
• Can work independently as well as collaboratively with a team
• Possess excellent written and verbal communication skills
• Want to learn from some of the best and brightest in the industry

Basic Qualifications:

• At least 1 year of relevant experience in Communications Marketing and/or related fields
• A Bachelor’s degreeor equivalent work experience

Preferred Qualifications:

• Previous agency experience
• Strong interest in food, beverage, and lifestyle sectors
• Proficiency with Microsoft office
• Strong research, writing and editing skills and the ability to develop media contacts/relationships
• Proven experience pitching and securing earned stories across online, broadcast, print and/or social media (food/consumer media a plus!)
• Positive, collaborative attitude
• Solid grasp of all basic public relations tools (MuckRack, Cision, or Meltwater) and how they are used to achieve client goals
• Fundamental understanding of media outreach assignments and the ability to apply experience and initiative in developing appropriate traditional and online media strategies
• Excellent organizational skills, and the ability to adapt to change and meet deadlines

$55,000 - $68,000 a year

#LI-JLF

An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.

Edelman offers a wide range of benefits: medical and dental insurance, vision, 401K, life insurance, disability insurance, paid time off, travel assistance and wellness programing.

Edelman is committed to diversity, equity and inclusion and proud to be an equal opportunity employer. We welcome and encourage racially and ethnically diverse people, members of the LGBTQ community, veterans, parents, individuals with disabilities and members of any and all protected classes to apply.