Account Executive

Nexstar Media Group, Inc.; Rapid City (SD); On-site; USD 50,000 - 70,000; Full time

Job summary

Nexstar Media Group, Inc. is seeking a Sales Account Executive to generate advertising revenue by calling on agencies, pursuing new prospects, and convincing clients of television advertising benefits.

The role involves growing revenue, building relationships within the local business community, and collaborating with clients and station staff to develop compelling ad campaigns.

Qualifications

• Bachelor’s degree in Marketing, Advertising or Mass Communications or equivalent combination of education and experience.
• At least 1 year sales experience, preferably in media.
• Valid driver’s license with acceptable driving record.
• Ability to achieve long-range revenue objectives and implement strategies and actions to achieve them.
• Proficient with office equipment (computers, phones, copiers, scanners, fax).

Responsibilities

• Grow revenue by implementing strategies to exceed revenue goals.
• Establish credible relationships with the local business community.
• Make sales calls on existing and prospective clients.
• Maintain assigned accounts and develop new ones.
• Prepare and deliver sales presentations to clients.
• Explain how advertising will promote products/services most effectively.
• Provide clients with rate information for advertising placements across media.
• Develop advertising schedules with clients and station personnel responsible for placing ads.
• Collaborate with clients and station staff to develop advertisements.
• Perform other duties as assigned.

Skills

Sales experience

Relationship building

Communication

Office technology proficiency

Education

Bachelor’s degree in Marketing/Advertising/Mass Communications

Job description

The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.

• Implements strategies to consistently grow revenue and exceed revenue goals.
• Establishes credible relationships with local business community.
• Makes sales calls on existing and prospective clients.
• Maintains assigned accounts and develops new accounts.
• Prepares and delivers sales presentations to clients.
• Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
• Provides clients with information regarding rates for advertising placement in all media.
• Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
• Works with clients and station personnel to develop advertisements.
• Performs other duties as assigned.

Requirements & Skills:

• Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
• Minimum one year’s experience in sales, preferably in the media field.
• Valid driver’s license with an acceptable driving record.
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
• Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.