Account Executive

Tower Marketing; Lancaster (Lancaster County); Hybrid; USD 55,000 - 75,000; Full time

Job summary

Tower Marketing is seeking a self-motivated Account Executive to support the needs of a broad set of marketing clients. Work closely with our Vice President to interpret client requests and delegate tasks to the team. Hybrid in Lancaster, PA, with a focus on prioritizing projects and delivering on client goals.

Ideal candidates will have familiarity with digital marketing roles and strong problem-solving skills to manage budgets, timelines, and client expectations across multiple accounts.

Qualifications

• Bachelor’s degree preferred in marketing or related field.
• 2-4+ years experience in a digital marketing agency: website development, internet marketing, or both.
• Knowledgeable about the project development lifecycle from both an internet marketing and web development perspective.
• Excellent organizational abilities to prioritize projects and meet deadlines for clients.
• Experience collaborating with inter-agency teams and managing client expectations.

Responsibilities

• Interpret client requests and delegate tasks to the team.
• Collaborate with the VP and clients to strategize and execute campaigns.
• Manage projects to stay on scope, time, and budget.
• Maintain strong relationships with external clients and vendors.

Skills

Project management lifecycle

Organizational abilities

Inter-agency collaboration

Client/vendor relationship management

Budget and resource management

Education

Bachelor’s degree in marketing or related field

Tools

Teamwork

Active Collab

Trello

WordPress

InDesign

Figma

WooCommerce

Google Analytics

Google AdWords

HubSpot

SEMRush

Active Campaign

Google Suite

Apple ecosystem

Job description

Tower Marketing is seeking a self-motivated and detail-oriented Account Executive to help support the needs of our broad set of marketing clients. This person will work closely with our Vice President and a variety of clients to interpret their requests in order to delegate tasks to our team. Ideally, this individual would have familiarity of the roles within the digital marketing field and be confident in situations where problem solving skills are needed.

Position Location

Full Time; Hybrid in Lancaster, PA

Top Skills For This Role

• Knowledgeable about the project development lifecycle from both an internet marketing and web development / design perspective.
• Possesses superb organizational abilities to effectively prioritize projects and manage deadlines for each client’s best interest.
• Able to brainstorm, collaborate, and strategize with inter-agency creative resources, including designers, developers, and internet marketing team members.
• Demonstrated experience working with external clients / vendors in managing expectations, relationships, and scope of work
• Experience in project management tactics needed to effectively manage project resources on time and within budget.

Required Software Knowledge / Online Tool Must-Haves

• Exposure to project management tools such as Teamwork, Active Collab, Trello, or equivalent.
• Basic understanding of design and development elements and applicable CMS platforms (e.g. WordPress, InDesign, Figma, WooCommerce).
• Familiar with internet marketing platforms and tools (e.g. Google Analytics, Google Adwords, Hubspot, SEMRush, and Active Campaign).
• Proficient with Google Suite and Apple equivalent.

Top Soft Skills

• Strategic knowledge of internet marketing & development projects (e.g. client goals vs. team implementations to meet those goals).
• Has an editorial mindset and understands what audiences want and how to create it within the boundaries of a client’s budget, brand, and timeline.
• Possesses an inquisitive and open mind in order to consider and weigh each client’s wants with the agency’s ability and resources available.
• Able to make recommendations, big and small, on ways to help clients reach their goals.
• Ability to adapt and work in a fast-paced, deadline driven environment.

Top Bonus Skills We Would Like To See

• Able to effectively manage a range of client budgets and find creative solutions when making adjustments with project changes.
• Experience with the Mac platform and familiarity with Mac devices: iMac, MacBook Pro, iPad, and iPhone.

Education, Certifications, And Qualifications

• Minimum of Bachelor’s degree preferred in marketing or related field.
• 2-4+ years experience in a digital marketing agency: website development, internet marketing, or both.