Account Executive

LocaliQ; Grand Rapids (MI); Hybrid; USD 45,000 - 80,000; Full time

Benefits offered by this job

Hybrid schedule

Competitive base + uncapped commission

401(k) match

Career progression

Sales enablement

Job summary

LocaliQ, powered by USA TODAY Network, seeks an Account Executive – Outside Sales in Grand Rapids or Holland, MI area. This territory-based, hybrid role combines hunting net-new business with managing an existing book to drive measurable growth.

You’ll lead full-cycle sales—from prospecting through close—advocating data-driven marketing solutions and partnering with internal teams to deliver tailor-made campaigns that align with client goals and ROI expectations.

Qualifications

• 2+ years of B2B outside sales experience or equivalent.
• Ability to manage full sales cycle from discovery to close.
• Strong prospecting and outreach across multiple channels.
• Experience using CRM and sales tools with disciplined pipeline management.
• Familiarity with digital marketing solutions and client-led storytelling.

Responsibilities

• Build a consistent prospecting cadence to develop a strong pipeline.
• Manage and grow a territory balancing new business and existing clients.
• Lead discovery conversations to understand goals, challenges, and opportunities.
• Present data-informed marketing proposals aligned to client budgets and goals.
• Own the full sales cycle from initial outreach through close and maintain CRM activity.

Skills

B2B sales

Full-cycle sales

Prospecting

Negotiation

CRM proficiency

Digital marketing familiarity

Tools

CRM systems

Microsoft Office

AI tools

Job description

Account Executive – Outside Sales

Territory-Based | Hybrid | Client-Facing Market Role

Company:LocaliQ, powered by the USA TODAY Network
Location: Outside Sales, territory-based role in Grand Rapids or Holland, MI area | Hybrid (home office with client/prospect visits as needed)

About LocaliQ

At LocaliQ, part of USA TODAY Co., we help businesses grow by bringing together advanced marketing technology, trusted audience reach, and the expertise to turn it into results. In this role, you’ll work at the intersection of digital marketing and one of the most trusted media networks in the country—helping businesses connect with customers across the full marketing funnel.

You’ll partner with clients to understand their goals, build strategies that combine performance-driven digital solutions with the reach of the USA TODAY Network, and deliver measurable outcomes. This is an opportunity to be part of a team that doesn’t just sell products. We bring together the right mix of solutions to drive real business growth.

About the Role

Our Account Executive role is a consultative, relationship-driven sales position for someone who loves owning the full sales cycle—from net-new prospecting through long-term account growth—and who thrives in both hunting and managing client relationships.

In this role, you will actively hunt for net-new business, while also managing, growing, and expanding an ongoing book of clients. You’ll create tailored marketing strategies, guide businesses from first conversation through ongoing performance discussions, and continually identify opportunities to deepen partnerships over time. You’ll act as a trusted marketing partner—not a transactional seller—balancing new business development with retention, upsell, and account expansion to drive long-term client value.

Our Account Executive role is partnered with a post-sales team that manages campaign performance, optimizes results, and prepares reporting. Additional support resources are available, including the Data and Insights team, Client Strategists, and other product-specific resources.

In your first 90 days, you’ll gain confidence in LocaliQ’s solutions, tools, and sales approach while building meaningful prospecting and discovery habits. By the end of this period, you’ll be owning your territory and sales cycle end-to-end, with the support and coaching needed to set you up for long-term success.

Why This Role Stands Out:

• Competitive base salary with uncapped commission and strong earning potential
• President’s Club, contests, and recognition programs for top performers
• Consultative, full-cycle sales role with ownership from first conversation through long-term account growth
• Hybrid flexibility with autonomy to manage your schedule and territory
• Strong onboarding, coaching, and sales enablement to support a successful ramp
• Access to an extensive mix of digital and traditional marketing solutions, enabling consultative, end-to-end strategies tailored to each client’s growth objectives
• Career progression into senior sales and leadership roles
• Backed by marketing expertise, post-sale specialists, and industry-leading tools

What You Will Do

• Build a consistent prospecting cadence using cold calls, email, social outreach, networking, and in-person or virtual meetings to develop a strong pipeline.
• Manage and grow a territory by balancing new business development, client retention, and account expansion.
• Lead thoughtful discovery conversations to understand business goals, marketing challenges, and growth opportunities.
• Build and present data-informed digital and traditional marketing proposals that connect strategy, tactics, and budget to client goals.
• Own the full sales cycle—from initial outreach through close—while maintaining accurate CRM activity, pipeline management, and forecasting.
• Partner with internal account management, creative, and strategy teams to support strong client outcomes.
• Stay engaged post-sale through reporting, optimization, and performance conversations that support renewals and continued growth.

Qualifications

• 2+ years of B2B sales experience with success in new business development, account growth, or business development roles (experience level may vary by market and role level; Recruiter to update).
• Ability to run a full-cycle, consultative sales process—from discovery through proposal, negotiation, and close.
• Strong prospecting skills across phone, email, social, networking, and relationship-based outreach.
• Experience using CRM and sales tools with disciplined pipeline management and follow-up.
• Comfort learning and discussing digital marketing solutions such as search, social, display, and video (direct experience is a plus, not required).
• Excellent communication skills, business curiosity, and the ability to build credibility with diverse clients and stakeholders, influencing decisions through clear data-driven recommendations.
• Proficiency with CRM, Microsoft Office Suite, and AI tools such as Microsoft Copilot and Perplexity.
• Valid driver’s license and vehicle insurance

Who Thrives Here

High performers in this role are resilient, self-motivated, strategic and creative minded and competitive, with a strong drive to outperform and continuously take on greater impact. They are coachable and highly self-directed, comfortable initiating outreach, staying organized, asking thoughtful questions, and using data and tools to work efficiently. Energized by real-time results, they handle rejection well and maintain full ownership of their performance and trajectory.

Benefits

• We believe high performance should be recognized and supported through compensation, development, and real opportunity to grow your skills.
• Competitive base salary + Uncapped commission opportunity
• 401(k) with company match
• Career progression opportunities
• Flexibility and autonomy in a hybrid/remote work environment (varies by role and market. Recruiter to update).
• High-performance culture with recognition, incentives, and President’s Club trips, etc.
• Comprehensive health, dental & vision coverage options and more
• Unlimited MTO time off, including paid holidays
• Expense reimbursement
• Structured onboarding to get you ramped fast
• Ongoing coaching from experienced leaders
• Access to industry-leading tools, resources, and marketing expertise
• Step into a territory where you can own the full sales cycle, bring smart marketing solutions to the table, and be recognized for the results you deliver.

#LI-Remote

#LOCALiQ

The annualized base salary for this role will range between $45,000 and $50,000. $75,000-$83,333 OTE. Uncapped commission with accelerators. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.