Account Executive

Nexstar Media Group Inc.; Wilkes-Barre (Luzerne County); On-site; USD 50,000 - 80,000; Full time

Job summary

Nexstar Media Group Inc. is seeking a Sales Account Executive to drive television advertising revenue by calling on established agencies and new prospects. The role involves presenting compelling campaigns, building client relationships, and coordinating with station personnel to place ads and create schedules.

You will develop new accounts, maintain existing ones, and explain pricing and media options while striving to exceed revenue goals in a dynamic local market.

Qualifications

• Bachelor’s degree in Marketing, Advertising or Mass Communications, or an equivalent combination of education and work-related experience.
• Minimum one year’s experience in sales, preferably in the media field.
• Valid driver’s license with an acceptable driving record.
• Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.

Responsibilities

• Calls on established agencies and cold-calls new prospects to generate advertising revenue.
• Maintains assigned accounts and develops new ones to grow revenue and exceed targets.
• Delivers sales presentations and explains how advertising will promote client products or services.
• Works with clients and station personnel to develop ad schedules and placements.
• Provides rate information and develops advertising campaigns to meet client objectives.

Skills

Sales experience

Office equipment proficiency

Computers

Education

Bachelor’s degree in Marketing/Advertising/Mass Communications

Tools

Computers

Office equipment

Job description

The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising. Implements strategies to consistently grow revenue and exceed revenue goals. Establishes credible relationships with local business community. Makes sales calls on existing and prospective clients. Maintains assigned accounts and develops new accounts. Prepares and delivers sales presentations to clients. Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible. Provides clients with information regarding rates for advertising placement in all media. Develops advertising schedules with clients and station personnel responsible for placing advertising into station media. Works with clients and station personnel to develop advertisements. Performs other duties as assigned.

Requirements & Skills: Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience. Minimum one year’s experience in sales, preferably in the media field. Valid driver’s license with an acceptable driving record. Experience achieving long-range objectives and implementing the strategies and actions to achieve them. Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.

EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.