Digital Strategy Manager

University of Missouri System; Columbia Township (MO); On-site; USD 55,000 - 68,000; Full time

Benefits offered by this job

University benefits

Educational fee discounts

Job summary

University of Missouri System seeks a Digital Strategy Manager to lead digital storytelling and ensure alignment with the university branding across channels. You will bridge executive vision and digital execution, guiding creatives, managing interns, and delivering timely, impactful content.

The role emphasizes collaboration, transparency, and continuous learning in a dynamic, campus-wide environment with occasional after-hours work.”

Qualifications

• Bachelor's degree or equivalent combination of education and experience is required.
• 3+ years of experience in communications, marketing, or related field.
• Proven discernment in messaging strategy within a complex environment.

Responsibilities

• Create and edit copy, photography, and video content for storytelling across social channels.
• Lead videography and ensure high-quality video output.
• Maintain a consistent tone reflecting university brand across all communications.

Skills

Content strategy

Team leadership

Video editing

Social media management

Analytics reporting

Education

Bachelor's degree

Job description

Hiring Department

Student Affairs Marketing & Communications

Job Description

The University of Missouri Student Affairs Marketing &Communications is seeking a proactive, detail-oriented leader whothrives in a collaborative, agile environment. The Digital StrategyManager is central to our team’s success, ensuring that our digitalstrategy and storytelling efforts are not only creative, accurate,and actionable, but align seamlessly with the university’s overallmarketing strategy and brand voice. As the digital strategymanager, you will be an essential leader, not just a supportingrole. You will bridge the gap between executive vision and digitalexecution, ensuring adherence to tone and consistency across allbrand channels. You must be comfortable fielding questions from allsides and finding answers to resolve ambiguity, all while managingcreatives. We foster a culture of transparency where we share ourvictories and lessons learned, prioritizing clarity and proactivequestions over guesswork. The ideal candidate will bring awillingness to continue learning, patience, and a sense ofhumor.

• Content Creation (50%): Create or edit copy, photo and videocontent for storytelling, primarily through social media.
• Videography for social media and other uses, with strong videoediting skills.
• Ensure all divisional communications maintain a consistent tonethat reflects the Mizzou brand while remaining accessible to thestudent community.

• Team Leadership & Digital Strategy (30%): Directly supervise,mentor and evaluate a digital content strategist and marketingphotographer.
• Develop and execute an annual digital and socialmedia strategy that aligns with divisional goals andrecruitment/retention cycles.
• Direct the production of social andvideo content with our teams social interns, ensuring we hitdeadlines and all major messages are accounted for.

• Analytics, Reporting & Accountability (15%): Data Oversight:Direct the digital team to produce regular, actionable performancereports.
• Website Performance, Social and Email Metrics: Oversee thedigital content strategist in monitoring web traffic, SEO, and UXimprovements.
• Lead the team in reporting engagement trends (viaBrandwatch or similar) and actioning data-informedimprovements.

• Stay Updated (5%): Maintain working knowledge of platform updates,policies and ways to stay engaged with our audiences.
• Maintainworking knowledge of ADA requirements, MU Policies and brandupdates.

Although social interns are managed by other staff, the DigitalStrategy Manager will direct the overall social strategy and beresponsible for the content calendar, and may directly mentor andteach social interns videography, video editing skills, or similarbest practices.

Shift

Monday through Friday, 8:00am - 5:00pm

This position may require evening and weekend hours supportingactivities and programs within the department. Occasionallydivision and campus projects may require additional hours outsideof your normal schedule.

Minimum Qualifications

A Bachelor's degree or an equivalent combination of education andexperience and at least 3 years of experience from which comparableknowledge and skills can be acquired is necessary.

Preferred Qualifications

Proven discernment in messaging strategy in a complex environment.Professional experience creating strategy for paid digitalmarketing campaigns and multi-channel organic social. Strongleadership and management skills, including previous experiencesupervising full-time staff. Experience in a large, complexorganization or Higher Education environment. Experience workingwithin brand guidelines a plus.

Anticipated Hiring Range

Salary Range: $55,000 - 68,000 per year

Grade: GGS 010

University Title: Senior Strategic Communications Associate

Internal applicants can determine their university title byaccessing the Talent Profile tile in myHR.

Sponsorship Information

Employment visa sponsorship is not available for thisposition.

Benefit Eligibility

This position is eligible for University benefits. As part of yourtotal compensation, the University offers a comprehensive benefitspackage, including medical, dental and vision plans, retirement,paid time off, short- and long-term disability, paid parentalleave, paid caregiver leave, and educational fee discounts for allfour UM System campuses. For additional information on Universitybenefits, please visit the Faculty & Staff Benefits website at https://www.umsystem.edu/departments-staff/human-resources/benefits-retirement

Equal Employment Opportunity

The University of Missouri is an Equal Opportunity Employer.

To request ADA accommodations, please call the Director ofAccessibility and ADA at 573-884-7278.

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