Account Executive

Nexstar Media Group Inc.; Charleston (WV); On-site; USD 45,000 - 70,000; Full time

Job summary

Nexstar Media Group Inc. is seeking a Sales Account Executive to generate advertising revenue by calling on agencies and prospecting new clients in the Charleston, WV area. You will maintain accounts, deliver persuasive presentations, and work with station teams to schedule ads.

The role requires a bachelor’s degree and at least one year of sales experience, plus a valid driver’s license. On-site presence is expected.

Qualifications

• Bachelor’s degree or equivalent combination of education and work-related experience.
• Minimum one year’s experience in sales.
• Valid driver's license with an acceptable driving record.
• Experience in media sales is a plus.

Responsibilities

• Generate advertising revenue by calling on agencies and new prospects.
• Deliver compelling sales presentations to clients and explain advertising value.
• Develop and nurture relationships with local businesses and maintain assigned accounts.
• Coordinate with station personnel to develop and implement advertising schedules.

Skills

Sales experience

Education

Bachelor’s degree in Marketing, Advertising or Mass Communications

Job description

The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.Implements strategies to consistently grow revenue and exceed revenue goals.Establishes credible relationships with local business community.Makes sales calls on existing and prospective clients.Maintains assigned accounts and develops new accounts.Prepares and delivers sales presentations to clients.Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.Provides clients with information regarding rates for advertising placement in all media.Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.Works with clients and station personnel to develop advertisements.Performs other duties as assigned.Requirements & Skills :Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.Minimum one year’s experience in sales, preferably in the media field.Valid driver’s license with an acceptable driving record.Experience achieving long-range objectives and implementing the strategies and actions to achieve them.Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.#LI-Onsite