Account Executive

EventWorks; Birmingham (AL); On-site; USD 65,000 - 90,000; Full time

Job summary

EventWorks in Birmingham, AL is seeking an Account Executive to develop, manage, and grow a portfolio of client relationships within the Birmingham market.

This on-site, field-based role emphasizes new business development and maintaining strong client partnerships throughout the rental process, from inquiry to event execution. You will spend significant time prospecting, visiting venues, and networking to generate revenue.

Qualifications

• Bachelor's degree preferred.
• 3+ years of sales, account management, hospitality, event, or related experience preferred.
• Demonstrated success generating new business through proactive prospecting and relationship development.

Responsibilities

• Make new business development a consistent and significant focus of weekly sales activity.
• Spend substantial time in the Birmingham market actively prospecting and developing relationships that generate new revenue.
• Develop relationships with event planners, venues, caterers, corporate clients, nonprofit organizations and partners.
• Visit venues and prospective accounts to introduce capabilities and identify partnership opportunities.
• Coordinate closely with clients throughout planning, timelines, and logistics for accurate execution.
• Maintain an active sales pipeline and meet or exceed targets.

Skills

Prospecting

Relationship building

Networking

Consultative selling

Time management

Customer service

Education

Bachelor's degree preferred

Tools

CRM systems

Outlook

Excel

Word

PowerPoint

Teams

Job description

The Account Executive is responsible for developing, managing, and growing a portfolio of client relationships within the Birmingham market while consistently generating profitable new business for the company.

This is a highly active, outside-sales-focused position. A significant portion of the Account Executive's time is expected to be spent outside of the office developing business - meeting with prospective clients, visiting venues, networking within the community, conducting site visits, strengthening industry relationships, and identifying new revenue opportunities.

The Account Executive is expected to actively prospect for new opportunities, build strong relationships within the local event and hospitality community, grow existing accounts, and guide clients through the rental process from initial inquiry through successful event execution. New business development is a primary responsibility of this position, and Account Executives are expected to consistently build their own book of business rather than relying solely on inbound leads or existing company accounts.

For large-scale, complex, or high-profile events, Account Executives are also expected to maintain a visible presence during key stages of execution. This may include being onsite during installations for major events and providing elevated, hands-on service for VIP and high-touch clients.

Success in this role requires a strong balance of sales ability, organization, attention to detail, follow-through, and exceptional customer service.

Our team is guided by three core values:

• Have Heart – We lead with empathy, build meaningful relationships, and genuinely care for our clients, teammates, and community.
• Give Thanks – We celebrate one another's contributions, express gratitude often, and recognize that our success is built through teamwork.
• Take Pride – We pursue excellence, own our responsibilities, and hold ourselves accountable for delivering exceptional experiences every day.

This is an on-site and field-based position in Birmingham, Alabama. While regular office collaboration is required, Account Executives are expected to spend significant time in the market meeting clients, prospecting, visiting venues, attending networking events, conducting site visits, and developing new business.

Primary Responsibilities

New Business Development & Outside Sales

• Make new business development a consistent and significant focus of weekly sales activity.
• Spend substantial time in the Birmingham market actively prospecting, networking, meeting with potential clients, and developing relationships that generate new revenue.
• Consistently identify and pursue new business opportunities throughout Birmingham and surrounding markets.
• Build and maintain a healthy sales pipeline through proactive prospecting, referrals, networking, industry involvement, venue relationships, and strategic partnerships.
• Develop relationships with event planners, venues, caterers, corporate clients, nonprofit organizations, hospitality partners, production companies, and other event professionals.
• Schedule and conduct regular face-to-face meetings with prospective clients and referral partners.
• Visit venues and prospective accounts throughout the market to introduce company capabilities and identify opportunities for partnership.
• Attend networking events, association meetings, venue showcases, open houses, community events, and other industry functions.
• Conduct proactive outreach through phone calls, email, in-person visits, social networking, and referrals.
• Maintain disciplined follow-up with prospects and consistently move opportunities through the sales process.
• Develop an individual book of business and continuously expand the Account Executive's network of relationships.
• Meet or exceed established new business revenue goals and sales activity expectations.

Account Management & Client Growth

• Develop and maintain strong, long-term relationships with assigned clients.
• Serve as a trusted rental resource and strategic partner for clients.
• Identify opportunities to increase share of wallet and grow revenue within existing accounts.
• Conduct regular client meetings and business reviews with key accounts.
• Proactively communicate new products, services, capabilities, and inventory additions that may benefit clients.
• Maintain regular contact with accounts to identify upcoming events and future opportunities.
• Respond quickly and professionally to client needs, questions, and concerns.
• Provide an elevated level of service for VIP, high-touch, and strategically important accounts.
• Protect long-term client relationships through consistent communication, accuracy, responsiveness, and exceptional service.
• Meet with clients to understand event goals, vision, scope, budget, venue requirements, and logistical needs.
• Recommend rental products and solutions that align with the client's event design, budget, and operational requirements.
• Prepare accurate quotes, proposals, contracts, and rental orders.
• Present product options and creative rental solutions in a professional and consultative manner.
• Conduct venue and site visits to evaluate event requirements when appropriate.
• Gather all necessary event details to ensure accurate execution, including layouts, delivery access, setup requirements, event timelines, venue restrictions, and special instructions.
• Coordinate closely with clients throughout the planning process as event details evolve.
• improvement, and strengthen the relationship.
• Maintain an accurate and active sales pipeline within the company CRM.
• Consistently update opportunities, client activity, follow-up dates, and projected revenue.
• Meet established weekly, monthly, quarterly, and annual sales expectations.
• Maintain measurable levels of outside sales activity, including prospect meetings, client visits, networking activities, venue visits, and new opportunities created.
• Review individual performance against established KPIs and develop action plans when performance falls below expectations.
• Maintain accurate sales forecasts and communicate changes in projected business.

Key performance indicators may include:

• New business revenue
• Existing account growth
• New accounts acquired
• Sales pipeline value and coverage
• Number of qualified opportunities
• New prospect meetings
• Outside sales activity
• Networking and industry activity
• Closing ratio
• Forecast accuracy
• Business review completion

Qualifications

• Bachelor's degree preferred.
• 3+ years of sales, account management, hospitality, event, or related experience preferred.
• Demonstrated success generating new business through proactive prospecting and relationship development.
• A strong existing network within the Birmingham event, hospitality, corporate, or business community is preferred.
• Demonstrated ability and willingness to spend significant time outside of the office developing new business.
• Proven ability to manage multiple clients, events, deadlines, and priorities simultaneously.
• Strong organizational skills and exceptional attention to detail.
• Excellent written and verbal communication skills.
• Strong presentation, relationship-building, networking, and consultative selling abilities.
• Ability to work independently while collaborating effectively with a broader team.
• Ability to analyze sales activity and use performance metrics to manage personal results.
• Proficiency with CRM systems and Microsoft Office Suite, including Outlook, Excel, Word, PowerPoint, and Teams.
• Reliable transportation and the ability to travel throughout the Birmingham market for prospect meetings, client meetings, venue visits, site visits, networking events, installations, and event-related activities.
• Valid driver's license.
• Flexibility to occasionally work early mornings, evenings, or weekends when required for major installations, VIP events, networking functions, or client needs.

Experience within event rentals, hospitality, luxury events, catering, destination management, experiential marketing, weddings, corporate events, or a related industry is strongly preferred.

Core Competencies

The ideal candidate demonstrates:

• Hunter mentality and self-motivation
• Relationship-building and networking ability
• Consultative selling
• Exceptional organization
• Personal accountability
• Strong follow-through
• Professional communication
• Creative problem-solving
• Time management
• Sense of urgency
• Ability to work well under pressure

Why Join Our Team

We believe extraordinary events begin with extraordinary people. We are passionate about creating unforgettable experiences through exceptional service, premium products, creative solutions, and strong relationships.

Our Account Executives have the opportunity to develop their own book of business, build meaningful relationships throughout the Birmingham community, contribute directly to the growth of the market, and be part of a team that takes great pride in bringing exceptional events to life.

If you are energized by being in the market, developing relationships, winning new business, and creating exceptional experiences for clients, and believe success comes from Having Heart, Giving Thanks, and Taking Pride, we invite you to join our team.