Account Development Specialist - Spirits

Reyes Beverage Group; Watsonville (CA); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

401(k) match

Health benefits

Paid Time Off

Car & mileage reimbursement

Job summary

Reyes Beverage Group is seeking a field-based sales professional to represent a premier beverage portfolio across Watsonville, Salinas, Hollister and surrounding Monterey County. You will build relationships, execute commercial plans, and grow distribution in on‑premise and off‑premise accounts.

The role requires a Bachelor’s + 3–4+ years of experience (or HS + 6–7+ years), a valid driver’s license, and strong territory management skills.

Qualifications

• Bachelor’s degree and 3 to 4 plus years of related experience, or High School Diploma/General Education Diploma and 6 to 7 plus years of specific experience.
• Must be 21 years of age or older
• Valid driver’s license, reliable transportation and current automobile insurance with minimum state coverage

Responsibilities

• Drives the success of the Spirits portfolio by partnering with suppliers and customers to execute commercial plans and develop key on‑premise and off‑premise accounts
• Accomplish sales and distribution goals by executing the monthly, quarterly and annual business plans and company initiatives
• Increase net core brand distribution over baseline throughout the year in assigned geography
• Sell in distribution, menu placements, promotions, drink features, and back bar placements at key customers
• Work with account representatives to ensure priorities, plans, and customer needs are communicated
• Function as a spirits expert in creating spirits programs, education and training for assigned market and interact with supplier leadership to prioritize and troubleshoot market activities
• Other duties as assigned

Skills

Sales experience

Relationship building

B2B sales

Territory management

Education

Bachelor’s degree and 3–4+ years of related experience or HS diploma with 6–7+ years

Job description

Join Reyes Beverage Group to represent a world‑class beverage portfolio, build impactful relationships, grow your territory, and elevate your career.

• Portfolio: Tito’s Handmade Vodka, Herradura Tequila, Jack Daniel’s Whiskey, Fernet-Branca, and many other popular brands…
• Schedule: Monday - Friday, early start times
• Field-based outside sales position supporting on‑premise accounts. The territory will include Watsonville, Salinas, Hollister, and other surrounding cities in Monterey County
• Family‑owned company with 50 years of stability and growth.
• Values‑driven culture focused on integrity, teamwork, and accountability.
• Ongoing training and development to support long‑term sales success.
• Competitive pay with incentive opportunities, 401(k) match, full health benefits, and generous PTO.
• Field sales roles include monthly MOTUS car & mileage reimbursement.

Position Responsibilities:

• Drives the success of the Spirits portfolio by partnering with suppliers and customers to execute commercial plans and develop key on‑premise and off‑premise accounts
• Accomplish sales and distribution goals by executing the monthly, quarterly and annual business plans and company initiatives
• Increase net core brand distribution over baseline throughout the year in assigned geography
• Sell in distribution, menu placements, promotions, drink features, and back bar placements at key customers
• Work with account representatives to ensure priorities, plans, and customer needs are communicated
• Function as a spirits expert in creating spirits programs, education and training for assigned market and interact with supplier leadership to prioritize and troubleshoot market activities
• Other duties as assigned

Required Education and Experience:

• Bachelor’s degree and 3 to 4 plus years of related experience, or High School Diploma/General Education Diploma and 6 to 7 plus years of specific experience.
• Must be 21 years of age or older
• Valid driver’s license, reliable transportation and current automobile insurance with at least the minimum state required coverage levels

Benefits

At the Reyes Family of Businesses, our Total Rewards Strategy prioritizes the holistic well‑being of our employees. This position offers a comprehensive benefits package that includes Medical, Dental, Vision coverage, Paid Time Off, Retirement Benefits, and complimentary Health Screenings.

Equal Opportunity Employee & Physical Demands

Reyes Holdings and its businesses are equal opportunity employers. Company policy prohibits discrimination and harassment against any applicant or employee based on race, color, religion, sex, pregnancy or pregnancy‑related medical conditions, marital status, sexual orientation, gender identity or expression, age, national origin, citizenship, disability, genetic information, military or veteran status, or any other basis protected by applicable law. In addition, the Company is committed to providing reasonable accommodation to applicants and employees in accordance with applicable law. Requests for accommodation should be directed to your point of contact in the Talent Acquisition or Human Resources departments.

Background Check and Drug Screening

Offers of employment are contingent upon successful completion of a background check and drug screening.

Pay Transparency

Our compensation philosophy embraces diverse factors for fair pay decisions, valuing skills, experience, and the needs of our business. Moreover, this role may have the opportunity to participate in a discretionary incentive program, subject to program rules.